Rolls-Royce designers transform kids competition winning drawings into real world renders
The Rolls-Royce competition was launched in April this year and invited children from around the world to design their dream Rolls-Royce car of the future.The Rolls-Royce Young Designer Competition was created to help keep kids entertained and creatively engaged during the rolling COVID-19 lockdowns and life changes across the globe. The competition which was open to creative, futurists aged 16 years and younger attracted more than 5,000 entries from over 80 countries. With no rules or specified judging criteria to constrain them aside from the task of designing their ‘dream Rolls-Royce of the future’, children were able to let their imaginations run wild and create unique, gravity and logic-defying designs.
The judges selected overall winning designs in four categories – Technology, Environment, Fantasy and Fun. Amongst the 5000 entries, the key design themes that emerged included unicorns, turtles, space travel, the Egyptian pyramids, Pablo Picasso and bumble-bees. With many of these future vehicles capable of flying or travelling underwater. Will we see these trends turned into real driveable cars? Only time will tell…
The winners will each receive a chauffeur-driven journey with their best friend in a Rolls-Royce to school. The designs of the winners and three additional Highly Commended entrants have all been transformed into beautiful digitally-rendered illustrations by the Rolls-Royce Design Team, using the same software and processes as they would in a real Rolls-Royce design project.
Technology category winner
Rolls-Royce Bluebird II by Chenyang, age 13, China
Environment category winner
Rolls-Royce Capsule by Saya, age 6, Japan
Fantasy category winner
Rolls-Royce Turtle Car by Florian, age 16, France
Fun category winner
Rolls-Royce Glow by Léna, age 11, Hungary
Highly commended
Rolls-Royce Bolt by Declan, age 10, United Kingdom
Rolls-Royce Prosperity by Tim, age 9, Germany
Rolls-Royce House of Esperanto by Alisa, age 6, Russia
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars said that the whole Rolls-Royce team were so impressed with all the entries and could see some future vehicle designers emerging, “The entries that stood out for us were those that showed a real depth of thought, effort and expression, and incorporated lots of different details. The winning entrants didn’t just draw ‘the nicest car’: they created amazing experiences that showed the freedom of their imagination, not hindered by physical, real-world constraints.”
“The most important thing I’ve learned from this competition is that whatever our circumstances, we have the power to create amazing things, because our imagination is always free to fly. I hope the children who took part will recognise this, too, and that it will be something positive they can take from their pandemic experience.”
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