Rolls-Royce Sweptail just the beginning of bespoke

Rolls-Royce says it will offer customers unprecedented levels of personalisation with its all-new Phantom limousine that will allow its wealthiest owners to even re-body their cars in the pursuit of a one-off bespoke creation.

Confirming it will follow up its 1930s-inspired Sweptail Rolls-Royce designer, Alex Innes, told motoring.com.au that from the outset the all-new Phantom VIII was designed, developed and engineered to enable his design team to create bespoke creations for its billionaire customers.

"With the new Phantom VIII we have a bigger canvas with more freedom and flexibility than we've ever had with any other Rolls-Royce vehicle," claimed Innes.

From the beginning of its development, the Rolls-Royce designer said its Bespoke side of the business ensured certain features were "baked into" to the design and engineering process to allow its customers to create the vehicle of their dreams.

Innes said it helped that Rolls-Royce's Goodwood factory-based design team which developed the Phantom VIII with engineers had daily contact with customers via the car-maker's existing Bespoke department as their wants and wishes helped justify the all-new Bentley Mulsanne rival's heightened levels of personalisation.

"Bespoke is what defines us, it's what sets Rolls-Royce apart from anything else and unquestionably we can and will deliver on individual wishes and tastes of a patron of ours like no other car brand can," said Innes.

In the future, Innes confirmed that the sky (or your cheque book) really will be the limit for customers who want to unleash their creativity.

It's thought part of the ability to deliver wilder creations for its customers comes from the flexibility of the all-new aluminium spaceframe.

It’s not been confirmed, but it’s rumoured the platform might incorporate moveable ‘hard points’ that enable engineers to shift structural elements like the windscreens -- for dramatic result.

The new architecture is also capable of allowing differing wheelbases that could lead to the creation of another large coupe.

Sadly, Innes admitted to motoring.com.au that a follow up to the old Phantom coupe and convertible was very unlikely as both the Wraith and Dawn were deemed within Rolls-Royce as acceptable substitutes.

It's thought the level of personalisation Rolls-Royce plans to offer won't, unfortunately, make its creations any cheaper.

Buyers will also still have to stump up a considerable amount of cash for homologation to make their one-off vehicles road-legal.

It's not known if Rolls-Royce plans to offer any power upgrades or if the 6.75-litre V12's 420kW/900Nm has been judged 'ample' for all its customers.