Silver, black in race for world's most popular car colour
Black is the new black, according to 2010 DuPont Global Automotive Colour Popularity ReportPerennial favourite silver is under attack from black in the battle for the title of "world's most popular car colour".
Paint manufacturing giant DuPont has rolled out its annual Automotive Colour Popularity Report, and it reveals a strong take-up rate for black globally, and especially among European and Russian new-car buyers (among whom it's the No1 choice).
Silver, which topped the standings for seven years until 2007 before being toppled by white and white metallic in 2008 and '09, has regained its place at the top of the heap, but black is closing in fast.
Silver cars accounted for 26 per cent of global new-car sales, according to the latest survey, followed by black (24 per cent), grey (16 per cent) and white/pearl (16 per cent).
The old adage suggests red cars always go faster, but not in this case as only six per cent of new-car buyers opted for the colour.
The 58th DuPont Global Automotive Colour Popularity Report was based on findings from 11 automotive regions around the world (North America, South America, Brazil, China, Europe, India, Japan, South Korea, Mexico, Russia and South Africa).
South Africa was a new addition for this year's poll, but the Australian market is yet to figure in the survey.
Interestingly enough, yellow (and gold) was the least popular colour, accounting for only one per cent of new-car sales -- a far cry from the 1970s, when the hue was a popular choice.
Who (among our more seasoned readers) could forget the sight of lemon yellow Toranas, Falcons and VW Beetles cruising the streets in the era of flared trousers and disco music?
2. Black/Black Effect: 24 percent
3. White/White Pearl and Grey: 16 percent each (tie)
5. Red: 6 percent
6. Blue: 5 percent
7. Brown/Beige: 3 percent
8. Green: 2 percent
9. Yellow/Gold: 1 percent
10. Others: <1 percent
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