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Carsales Staff19 Dec 2011
NEWS

Subaru commits to BRZ for Oz

Rear-drive sports car is coming; decision not taken lightly, says local MD

Subaru Australia MD Nick Senior has finally put to rest all the speculation: The BRZ sports car will go on sale in Australia around the middle of 2012.

"We have been an exclusively All-Wheel Drive car company since 1997, so the decision to import the Subaru BRZ was not taken lightly," he was quoted as saying in a press release.

“However, several factors swayed our decision – the passion and persuasion of the FHI engineers involved in the project was telling.

“They have poured their DNA into this car, so it drives like a Subaru. And because it is built in our spiritual home in Gunma prefecture, it has to be a Subaru.

“It’s a driver’s car, so is in keeping with our fun to drive philosophy.

“Secondly, the testing and development we have undertaken for the Australian market has left me in no doubt that this is a Subaru specifically for our unique Australian conditions.

“Thirdly, we have been overwhelmed by the response to the BRZ since its unveiling in Tokyo. People have been pleading for us to bring the BRZ into the country.

“Dealers have been astonished at the level of interest. Indeed the first BRZ has already been sold in Adelaide, despite no pricing or specification being released.”

Subaru will release further details concerning pricing and specification closer to the car's local launch, but you can read more about the BRZ from our drive of a pre-production car earlier this month.

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