Subaru mobile test drive program goes national

Subaru Australia is rolling out its 'Test Drive at Yours' program around the country following successful pilot program validation in the Sydney metropolitan area.

The program offers prospective buyers the opportunity to test a Subaru model of choice on roads known to the customer, at a time to suit.

"We were impressed by the reception of our trial in Sydney, with customers enthused by the flexibility and personalised approach of the mobile test drive program," said Subaru Australia MD, Colin Christie.

"A strong dealer network now enables us to offer this program to a large portion of Australian consumers nationally."

Customers can arrange a time to test drive a Subaru by going online.

The program is the latest initiative from Subaru, joining other customer-focused services such as Build and Buy online, mobile servicing and shopping centre sales and service sites. It's a gradual move away from the traditional dealership model, and while Subaru is the first to head down this track, it's unlikely to be the last brand to do so.