Subaru will now home deliver your new car

Subaru Australia has announced two new ‘do’ initiatives this week: home delivery for customers who purchase their Subaru online or in store and contactless collection and return of vehicles for servicing at participating dealerships.

The Japanese brand’s new home pick-up and drop-off offer for service vehicles follows a similar move by Ford last month and comes as car-makers respond to social distancing measures and changing consumer demands during the COVID-19 pandemic.

Subaru’s new-car home delivery service, meantime, follows its pioneering move into the buy-online space with the BRZ in 2012, followed by the rest of the Subaru model range in 2018.

In both cases, Subaru says the transaction will be completely contactless, following the same level of hygiene and sanitisation standards that are facilitated at dealerships.

“While the vast majority of our dealerships remain open nationwide, continuing to serve our customers’ sales and service needs in store, we recognise some customers are seeking alternate ways to interact with our brand, given the current climate,” says Subaru Australia boss, Colin Christie.

“For those customers that still want to transact with us and have the peace-of-mind of being able to complete the process entirely contactless, they have the option to, and that variety and availability of choice for our customers is what Subaru 'do' is all about.”

Subaru Australia says customers wishing to build and buy their new car online should visit its public website, while those wanting their car collected, serviced and then returned should contact their local dealer.

Both initiatives join Subaru’s existing retail options, including virtual showroom appointments, mobile test drives, mobile service vans and shopping centre sales and service sites.