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NEWS
Tata to re-enter Aussie market
Parent company for Jaguar Land Rover will deploy light commercial vehicle range in AustraliaTata Motors is setting up shop in Australia once more, according to a press release issued by the brand's newly appointed local distributor, Fusion Automotive.
The Indian brand, best known as the owner of Jaguar and Land Rover – but also known for the Tata Nano, commonly described as the cheapest car in the world – has been distributed from Queensland in the past, selling the Xenon pick-up model here. Prior to the Xenon, Tata sold the Telcoline pick-up range and the Safari SUV.
To date it has not left much of a mark in Australia, but the new distributor has ambitious plans – starting with the launch of a 13-dealer network in the fourth quarter of this year. As a target, the company aims to expand the dealer network to 25 within a year of the relaunch. The product portfolio from launch (expected to be the Xenon) will be a range of single and dual-cab 4x2 and 4x4 models, all powered by Euro 5-compliant turbo diesel engines.
“We are very pleased to announce our entry in Australia and this marks an important milestone in the continued expansion of our global footprint,” said Karl Slym, MD for Tata Motors. “As we launch products tested and validated across some of the toughest terrains into the Australian market, we are happy to partner with Fusion Automotive, who brings to the table their tremendous experience in the Australian market.”
The managing director of Fusion Automotive, which is based in Clayton, Victoria, is none other than former HSV general manager of sales, Darren Bowler.
“We are extremely pleased and proud to be the newly appointed distributor for Tata Motors in Australia,” Bowler declared in the company's press release. “The vehicle range, starting with light commercials, will be competitively priced and offer a greater level of value than what is currently available in the market. There is no tougher place on earth to test vehicles than on the tough and demanding roads of India, and we believe this will give the Tata Motors products a competitive advantage within the Australian market.”
Explaining the manufacturer's determination to succeed and acquire significant market share in Australia, Bowler noted that LCVs were big business here.
“The light commercial segment is now the third largest segment of the Australian new-car market, with 13 major brands in the 4x2 and 4x4 categories. We believe there is demand in Australia for a utility range of vehicles with the toughness and value for money equation that Tata Motors products deliver” he said.
Picture shows Indian specification Tata Xenon
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