Tesla crashes website with launch of limited edition red “Short Shorts”
Tesla CEO Elon Musk has made good on another one of his Twitter promises, this time by selling red satin short shorts in the Tesla online store.Tesla will make fabulous short shorts in radiant red satin with gold trim
— gorklon rust (@elonmusk) July 2, 2020
The new apparel line started as a fun joke (as most of Elon’s ventures tend to), the limited edition red satin short shorts is a playful jab at the ongoing tension between Tesla and its critics, mainly those who like to short sell its stock. As of mid-June, more than 15 million shares in the company were sold short. On Friday Tesla shares closed at a whopping $1208 a share, those shares sold short would be valued at more than $18 billion, making Tesla one of the most shorted company by valuation on the Nasdaq stock exchange.
Limited edition short shorts now available at https://t.co/5EmNcTBvJv
— gorklon rust (@elonmusk) July 5, 2020
Minutes after Musk, the father of newborn X Æ A-12, tweeted out to his 36.6 million followers that the limited edition “S3XY” red satin short shorts with gold trim were available, the Tesla online store went offline. It did come back up minutes later but the product appeared to be sold out. “Dang, we broke the website” Musk tweeted. The store is now back up and running with short shorts still available to add to your wardrobe.
Dang, we broke the website
— gorklon rust (@elonmusk) July 5, 2020
“S3XY” is a reference to the Tesla line-up which includes the Model S, Model 3, Model X and newly released Model Y.
The product description in the Tesla online store is written in perfect Tesla/Musk style, full of fun and jabs at the short sellers.
“Celebrate summer with Tesla Short Shorts. Run like the wind or entertain like Liberace with our red satin and gold trim design. Relax poolside or lounge indoors year-round with our limited-edition Tesla Short Shorts, featuring our signature Tesla logo in front with “S3XY” across the back. Enjoy exceptional comfort from the closing bell.”
The Tesla short shorts are selling for $69.420, which again is another one of Elon’s playful jokes. The 420 referencing both Musk’s plan to take Tesla private for $420 per share back in 2018 and the code word for marijuana which has also been a running theme in the media with Musk.
A tweet back in 2018 regarding the plan to take Tesla private at $420 per share led to a lawsuit from the U.S. Securities and Exchange Commission, which cost Musk his position as Chairman of the company.
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