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Mike Sinclair12 Mar 2019
NEWS

Tesla to rollback local price cuts

But decisions on the future of local dealerships still unclear

Tesla has suggested it will roll back at least a portion of the massive cuts it made to driveaway pricing of its Model S and Model X.

Less than two weeks ago it cut up to $85,000 from the driveaway pricing of its most expensive models (with commensurate cuts of cheaper versions).

At the same time, it stated it would close all of its “stores” globally and go to an online-only sales model. Now, it has signalled a roll back on both decisions.

Comments published in the Tesla Blog on March 10 stated a decision to keep a proportion of dealerships open would mean “Tesla will need to raise vehicle prices by about 3% on average worldwide”.

The blog also details the logic on Tesla’s decision re store closures. It’s unclear how that applies to the company’s local Australian operations, about which Tesla Australia will not comment.

The price cut announced by Tesla previously was categorised as “around 6%”. In terms of local pricing that translated to cuts of over 30%. It’s unclear currently on what the price adjust back up will be.

Tesla Australia has told carsales it will inform us of the price changes once they are confirmed.

The Tesla Blog states price increases will not apply to the cheapest version of the Tesla Model 3. The so-called “$35,000 Model 3” has been a hit with US consumers since its announcement in February.

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Written byMike Sinclair
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