
The car industry may be hurting but that doesn't mean they just give up trying to sell cars; and what better place to advertise than the Super Bowl. The NFL final is the must-have advertising spot in America with one 30 second spot costing companies millions because it is the one game that stops the nation.
General Motors, Ford and Chrysler all decided not to take part this year but Audi, Toyota and Hyundai stepped in to fill the breach. As well as the car companies there were also a number of car-related ads on offer. Enjoy this selection.
British actor Jason Statham starred in Audi's clever spot in a cross-promotion between the new A6 and Statham's film Transporter 3.
Hyundai
The South Korean company used the game to promote its new Genesis Coupe. New Zealand-born Drifting champion Rhys Millen demonstrates what the car can do on the track.
And the company also has a clever spot about its Genesis sedan winning the North American Car of the Year award; although Lexus and BMW may not think its so clever.
Nothing says your pick-up truck is tough like driving it up a flaming ramp in the middle of the desert. As least that’s what Toyota hopes.
Castrol had a unique take on the concept of 'Grease Monkeys' to advertise its Edge brand oil.
Bridgestone used clever computer animation to produced two funny spots for its tyres. The first one starring Mr and Mrs Potato Head.
The second one was out of this world.
Indycar star Danica Patrick starred in two commercials for internet domain name provider GoDaddy.com. Both end with cliffhangers to require a visit to the company’s own website for the ending.
The first involves a shower scene.
The second contains courtroom drama.