THIS MOTORING YEAR 2016: Social studies
These are the stories that you liked... a lot, from shares, likes and re-tweets here's the most popular on SocialIn many cases, we were able to replicate the success of the carsales.com.au Facebook top viral posts onto the motoring.com.au Facebook page and visa versa.
The social hits of 2016 included:
1.
The number one most viral post featured a video about the Holden Commodore prototype hosted by motoring.com.au’s Sam Charlwood. We asked fans if they will warm to the new Commodore and responses were mostly negative, but the video was shared far and wide.
POST RESULTS:
Likes: 821
Shares: 1378 Shares
Comments: 1.8K
Viral Reach: 429,913
The Mercedes-Benz X-Class Ute concept video performed exceptionally well. The video drew fans in from the very first screen and inspired them to engage in banter about whether or not it’s a ute or a truck. The post racked up an impressive 503,537 in Viral Reach.
POST RESULTS:
Likes: 3002 Likes
Shares: 965 Shares
Comments: 2.9K Comments
Viral Reach: 503,537
As soon as the updated Nissan GT-R landed in Oz, we knew we wanted a piece of it. We shared a visually-rich video and the fans loved us for it.
POST RESULTS:
Likes: 4902 Likes
Shares: 721 Shares
Comments: 1.8K
Viral Reach: 396,146
4.
The Honda NSX is fast; very fast. And we went up close with this supercar and although fans were vocal about its high cost, they still enjoyed the view. The car definitely ticks the buzzword boxes.
POST RESULTS:
Likes: 1006
Shares: 255
Comments: 290
Viral Reach: 86,038
5.
A post breaking the news of the last V6 engine rolling off the Holden production line was bound to attract a mix of emotions. After all, our Facebook fans are a nostalgic bunch and adore their Holdens.
POST RESULTS:
Likes: 357 Likes
Shares: 45 Shares
Comments: 51 Comments
Viral Reach: 98,808
motoring.com.au
The Mercedes-Benz X-Class Ute concept video also performed well on the motoring.com.au Facebook page and outnumbered carsales with Shares.
POST RESULTS:
Likes: 1680
Shares: 1821
Comments: 1709
Viral Reach: 509,635
Nissan’s US-market Titan truck concept is a stellar favourite of motoring.com.au readers. As we mentioned earlier, the fans love trucks. The bigger the better.
POST RESULTS:
Likes: 1.3K
Shares: 1595
Comments: 1004
Viral Reach: 405,490
The stove-hot Honda Civic Type R is a holy hot hatch indeed! And the Facebook video had a fierce bark to match its big bite.
POST RESULTS:
Likes: 1001
Shares: 687
Comments: 592
Viral Reach: 277,972
4.
A post featuring an article link about the potential arrival of a new rotary (Mazda RX-9 anyone?) had an unprecedented response.
POST RESULTS:
Likes: 1.2K
Shares: 349
Comments: 420
Viral Reach: 115,888
The explosive Nissan GT-R deserves its place among the supercar elite. And it’s also a popular choice with the motoring.com.au Facebook fans.
POST RESULTS:
Likes: 1.2K Likes
Shares: 209 Shares
Comments: 306
Viral Reach: 81,262
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