Times Square 3D launch for Honda CR-Z
3D broadcast launches Honda's new sports hybrid to the Big AppleFor the launch of the American version of the Honda CR-Z the Japanese manufacturer is planning to take over Times Square in New York for a 3D visual technology based promotion.
The launch this week will feature not only the new CR-Z sport hybrid coupe but also showcase some wiz-bang 3D screen technology along the way.
Spanning five blocks of Times Square, the event marks the first time 3D footage will be broadcasted to the public space.
The Times Square HD Spectacolor screen (located on Broadway between 46th and 47th Street) will feature a 3D CR-Z commercial and Sony will provide 3D Gran Turismo 5 racing simulators.
Other 3D attractions include, ahem! Maxim Magazine models distributing copies of their special 3D October issue. Honda will also sponsor special performance from chart-topping hip-hop trio, N.E.R.D.
"To bring attention to the duality of sport and hybrid that the CR-Z offers, the advertising campaign relies on a bevy of non-traditional elements, like 3-D technology, to get the attention of young, potential CR-Z buyers," said Tom Peyton, Senior Manager of National Advertising, American Honda Motor Co., Inc. "This 3-D experience in Times Square uniquely integrates advertising, gaming and music into a single, memorable event."
Attendees will receive special glasses to view the 3D CR-Z television commercial footage as well as have the opportunity to interact with the all-new CR-Z sport hybrid coupe. Other on-site activities include live screen printing, 3D photo booths and prize giveaways.
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