Toyota Celica primed for reboot
Japanese car-maker caught re-filing trademarks for old Celica tag, hinting at a return for the famous nameplateToyota has begun filing patent applications to re-use the Celica name, with the Japanese car-maker caught seeking to protect against others using the nameplate in the US.
With rumours the Japanese brand is reapplying for trademarks in other markets for the name last used on the seventh-gen T230 that was made between 1999 and 2006, it seems likely the Toyota Celica nameplate is ripe for a reboot.
This could take the shape of a new coupe that might slot into between the Toyota 86 Coupe and the GR Supra or, perhaps, an all-new pure-electric sportscar.
Others suggest Toyota is planning to bring back the name to ensure the 86 coupe complies with the new naming convention for high-performance vehicles developed by Gazoo Racing.
If so, the 86 coupe could be renamed the Toyota GR Celica, sitting above the GR Yaris but below the GR Supra.
Another more controversial theory has suggested that Toyota might be plotting to reintroduce the name on a sporty SUV, with the brand hoping to cash in on the Celica's reputation and motorsport success.
In Australia, the "Celica" and "Celica Supra" names are both protected by Toyota. The latter was renewed with IP Australia in 2019, and now holds for a further 10 years, while "Celica" – first registered in March 1971 – comes up for renewal in 2026.
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