Toyota Prius due for price cut
New Lexus hybrid puts pricing squeeze on PriusToyota is expected to cut the price of its most affordable Prius model in the wake of the arrival of the Lexus CT200h – the starting price of both cars is currently $39,990.
The Prius is also being squeezed from below – and from within its own ranks – by the $36,990 Toyota Camry Hybrid.
More than 6000 Toyota Camry hybrids were sold last year – compared to just 3040 Toyota Prius hybrids last year – a drop of 64 per cent.
So far this year Prius sales are down 62 per cent – just 124 Prius vehicles have been sold.
Toyota Australia refused to speculate on how much the Prius price would be cut – or when – but The Carsales Network understands that a pricing announcement is due within the coming month.
"We don’t comment on pricing speculation," said Toyota Australia spokesman Mike Breen.
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