2024 toyota tacoma trailhunter hurrahpass 001 scaled 1 cgnk
Carsales Staff14 Nov 2024
NEWS

Toyota Tacoma, Sequoia and Celica trademarked for Oz

Flurry of trademarking activity by Toyota might whet some palettes, but don’t confirm anything

Toyota has gone on a trademarking frenzy and applied to secure just about all of its biggest and key nameplates from around the world, including Tacoma, Sequoia and Celica.

But before you go getting too excited, the brand’s local division has indicated the mass trademarking effort is purely for intellectual security and not representative of any upcoming product plans or releases.

That said, having a nameplate secured in a market is still a step in the right direction for a possible introduction down the line, and there are some models included in this latest wave that haven’t been definitively ruled out for Australia, most notably the Tundra-based Sequoia.

Toyota Sequoia TRD Pro
2024 sequoia trdpro white 052 f9nq
2024 sequoia trdpro white 078 f5al

With the Tundra now on sale in Australia it would make perfect sense for its full-sized SUV sibling to also make the trek via Toyota Australia and Walkinshaw Automotive’s remanufacturing program to bolster the line-up and provide a more capable five-door towing rig than the handy LandCruiser 300 Series.

Less likely for our shores however is the mid-sized Tacoma pick-up truck, which by most accounts will serve as the basis for the next-generation Toyota Hilux due sometime next year.

Toyota Tacoma
2024 toyota tacoma trailhunter hurrahpass 002 scaled 1 sbtn
2024 toyota tacoma trailhunter accsry 004 scaled 1 z9oa

As for the Celica, there have been dozens of rumours, theories and reports flying around about how the iconic rally nameplate will be making a comeback on a sub-Supra sportscar – positioned above the GR86 – packing a mighty 2.0-litre turbo-petrol powertrain and all-wheel drive.

A fresh trademark filing for the nameplate is undoubtedly fuel to the speculation fire, but it’s also quite possible Toyota is just taking stock and re-securing one of its most legendary nameplates.

Toyota Celica

Other high-profile nomenclatures to be submitted include ‘Alphard’ (luxury MPV), ‘Highlander’ (aka Kluger), ‘Aygo’ (super mini), ‘Proace’ (compact van) and ‘Vista’ (old Camry).

‘GR Supra Track Edition’ was also among the recent applications, however carsales understands this nameplate is set to be utilised almost imminently for the long-time-coming flagship Supra, originally touted as the GRMN.

Toyota has stayed tight-lipped on the topic, but our sources tell us an announcement on the BMW M-spec Supra will be made shortly.

Join the conversation at our Facebook page
Or email us at editor@carsales.com.au

Tags

Toyota
Tacoma
Celica
Sequoia
Car News
Dual Cab
SUV
4x4 Offroad Cars
Family Cars
Tradie Cars
Written byCarsales Staff
Our team of independent expert car reviewers and journalists
Love every move.
Buy it. Sell it.Love it.
®
Scan to download the carsales app
    DownloadAppCta
    AppStoreDownloadGooglePlayDownload
    Want more info? Here’s our app landing page App Store and the Apple logo are trademarks of Apple Inc. Google Play and the Google Play logo are trademarks of Google LLC.
    © carsales.com.au Pty Ltd 1999-2025
    In the spirit of reconciliation we acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.