
Following an alliance with Greenfleet which was formed in March this year and sees the planting of a tree for every set of its Ecowing tyres sold in Australia, Korean tyre importer Kumho has now expanded on the commitment and will plant a new tree for every follower who gets behind Kumho and Greenfleet via the company’s Twitter feed.
The new incentive will see a further 250 trees planted in June, over and above the initial incentive.
Kumho Tyre Australia’s national marketing and training manager, David Basha, said the company is taking its original commitment a step further by planting trees independent of the requirement requiring the purchase of a set of Ecowing tyres.
"We realise that not everyone is in a position to purchase Ecowing tyres at the moment so we're giving people the opportunity to support our arrangement with Greenfleet," he said.
Kumho can be followed on Twitter via @KumhoTyres or by heading to the Twitter tabs on its Facebook page: www.facebook.com/kumhotyres