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Carsales Staff25 Aug 2013
NEWS

TYRES: Pirelli Calendar turns 50

Pirelli's sought-after and collectable calendar is celebrating the half century in style

The world-famous and ultra-rare Pirelli Calendar will celebrate its 50th anniversary in 2014.

Created by the world's best photographers, shooting the world's most beautiful models and locations, the Pirelli has become a much sought after collector's item. The 50th anniversary will be marked via "a media moment of celebration" in New York.

Tyre manufacturer Pirelli first released the calendar in 1964. It was designed to be "an exclusive, unique and unmistakable objet d'art".

For the 50th anniversary edition, two of the world's most famous fashion photographers, Patrick Demarchelier and Peter Lindbergh have teamed with worked with six women who have "significantly contributed to the history of the Calendar".

The models are Australia’s own Miranda Kerr, Karolina Kurkova, Helena Christensen, Alessandra Ambrosio, Isabeli Fontana and Alek Wek.

One factor that makes the Pirelli Calendar special is that it's never been for sale. "The Cal" as it's referred to internally is "distributed by Pirelli exclusively to the most eminent world figures in industry, finance, culture".

The Pirelli Calendar history:
1964 Robert Freeman in Majorca
1965 Brian Duffy in the south of France
1966 Peter Knapp in Al Hoceima, Marocco
1967 Not published
1968 Harry Peccinotti, Tunisia
1969 Harry Peccinotti in Big Sur, California
1970 Francis Giacobetti in Paradise Island, Bahamas
1971 Francis Giacobetti, Jamaica
1972 Sarah Moon in Villa Les Tilleuls, Paris
1973 Allen Jones in London
1974 Hans Feurer at the Seychelles Islands
1975-1983 Not published
1984 Uwe Ommer in Bahamas
1985 Norman Parkinson in Edinburgh, Scotland
1986 Bert Stern in the Cotswolds, England
1987 Terence Donovan in Bath, England
1988 Barry Lategan in London
1989 Joyce Tennyson in the Polaroid Studios, New York
1990 Arthur Elgort in Seville, Spain
1991 Clive Arrowsmith in France
1992 Clive Arrowsmith in Almeria, Spain
1993 John Claridge at Seychelles
1994 Herb Ritts in Paradise Island, Bahamas
1995 Richard Avedon in New York City
1996 Peter Lindberg in El Mirage, California
1997 Richard Avedon in New York City
1998 Bruce Weber in Miami
1999 Herb Ritts in Los Angeles
2000 Annie Leibovitz in Rhinebeck, New York
2001 Mario Testino in Naples
2002 Peter Lindbergh in Los Angeles
2003 Bruce Weber in Southern Italy
2004 Nick Knight in London
2005 Patrick Demarchelier in Rio de Janeiro
2006 Mert and Marcus in Cap d’Antibes, France
2007 Inez and Vinoodh in California
2008 Patrick Demarchelier in Shanghai, China
2009 Peter Beard and Abu Camp/Jack’s Camp, Botswana
2010 Terry Richardson in Brazil
2011 Karl Lagerfeld in Parigi
2012 Mario Sorrenti in Murtoli, Corsica
2013 Steve McCurry, Rio de Janeiro

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