US finally agrees to get smart
The tiny smart fortwo is headed for the giant US auto marketDaimlerChrysler executives have finally settled on a dealership agreement for the small car smart brand in the world's largest automotive market.
The new smart fortwo model will be available in US showrooms beginning 2008, distributed via racing stalwart Roger Penske's UnitedAuto Group network.
According to DC's "forward-looking statement", UnitedAuto will be responsible for deciding potential dealers and developing and maintaining a smart vehicle dealership network throughout the US and Puerto Rico. The initial rollout of retail outlets is expected to start mid-2007, with the official launch of the smart brand in the US planned to occur late '07 and sales starting early 2008.
The smart fortwo has been available in Canada since 2004. Americans will be offered three models, expected to start at around US$15,000.
Increasing demand in the US for fuel-efficient vehicles meant the company had its best chance yet convincing large-car loving Americans to try out the tiny two-seater.
Dieter Zetsche (pictured, left, and driving with Penske), DaimlerChrysler AG Chairman of the Board of Management and head of Mercedes Car Group, said: "The time has never been better for this, and I am convinced that the smart fortwo as an innovative, ecological and agile city car will soon become just as familiar a sight on the streets of New York, Miami or Seattle, as it is today in Rome, Berlin or Paris."
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