2024 hilux sr5 4x4 v active
10
Callum Hunter5 May 2025
NEWS

VFACTS April: Toyota Hilux back to winning ways

Ranger and RAV4 blindsided by resurgent ute’s popularity in a disappointing April

The Toyota Hilux has made a surprising return to the top of the tables as Australia’s best-selling vehicle of April 2025, narrowly edging out the Ford Ranger and Toyota RAV4 as the overall market slipped 6.8 per cent year-on-year.

In the wake of one of the strongest Marches on-record, 90,614 new vehicles were registered last month across 23 selling days, of which 4212 were Hiluxes, 4031 were Rangers and 3808 were RAV4s.

The Ford Everest and Toyota Prado duked it out for fourth place with the Ford coming out on top by just a single unit (2234 vs 2233), while positions six-through-10 were occupied by the Isuzu D-Max (2107), Kia Sportage (1701), Toyota Corolla (1660), Nissan X-Trail (1615) and Mazda CX-5 (1607).

Missing from the top 10 was the usually ever-consistent and present Mitsubishi Outlander which only contributed 1307 registrations to Mitsubishi’s monthly total, compared to more than 3000 in March.

With four models in the top 10 it’s hardly surprising Toyota was once again the best-selling brand, shifting 19,380 units compared to Ford’s 7334, Mazda’s 6573, Kia’s 6303 and Hyundai’s 5547.

Petrol and diesel remain the country’s preferred fuel types ahead of hybrids, EVs and plug-in hybrids, however only the latter posted positive growth over the corresponding month last year.

Ford Ranger
Toyota RAV4
Ford Everest

That said, PHEV sales took a hit last month compared to March seeing as they no longer qualify for the government’s Fringe Benefits Tax (FBT) exemption for zero-emission vehicles, meaning consumers once again have to front the heady premiums over standard hybrids and internal combustion models.

“The earlier inclusion of PHEVs in the FBT exemption played a critical role in making these vehicles accessible to more Australians,” Federal Chamber of Automotive Industries CEO Tony Weber said.

“Removing that support has led to an immediate and disappointing drop in demand in a price-sensitive vehicle market.”

SUVs remain Australia’s preferred vehicle class ahead of light commercials and passenger vehicles, the latter taking yet another decisive hit (-27.4% vs April 2024) in its seemingly never-ending downward trend.

Toyota LandCruiser Prado
Isuzu D-Max
Kia Sportage

Best-selling models of April 2025

  1. Toyota HiLux – 4121
  2. Ford Ranger – 4031
  3. Toyota RAV4 – 3808
  4. Ford Everest – 2234
  5. Toyota Prado – 2233
  6. Isuzu D-Max – 2107
  7. Kia Sportage – 1701
  8. Toyota Corolla – 1660
  9. Nissan X-Trail – 1615
  10. Mazda CX-5 – 1607

Best-selling brands of April 2025

  1. Toyota – 19,380
  2. Ford – 7334
  3. Mazda – 6573
  4. Kia – 6303
  5. Hyundai – 5547
  6. Mitsubishi – 4212
  7. GWM – 3874
  8. Nissan – 3690
  9. Isuzu Ute – 3330
  10. BYD – 3207

Toyota HiLux Range
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