Volvo pushes its Ultimate Safety Testing beyond the car
Volvo has created the 'Ultimate Safety Test' ad to demonstrate how its safety credentials and tests have now evolved for the future through its commitment to climate neutrality and electrification.Volvo is putting sustainability at the heart of its brands, after years of pioneering safety in cars it has announced via a fun short film. By 2040, the brand aims to become fully climate-neutral and by 2030, it plans to become an electric-only car company.
In the film, a spokesperson called 'Bjorn' takes viewers down memory lane showcasing Volvo’s safety tests from over the decades before heading up north to the arctic circle, where Bjorn asks whether a 100-foot drop qualifies as the ultimate safety test. This is reminiscent of the 30-metre drop Volvo did to help rescue services practice the jaws of life.
A collapsing glacier provides the answer, interrupting the film with a stark reminder that the biggest threat to our safety isn’t on the road, it's the climate around us. Volvo says that they have dedicated their business to help protect the lives of people both inside and outside of our cars and that now is time to show the same dedication to help protect the planet.
The Swedish company’s ambition is to become climate neutral by 2040 and while electrifying future vehicles is a start, they plan to go even further. The company says that they will address emissions across their suply chain by using greater climate neutral energy in both their own operations and among suppliers, as well as making better use of materials and components.
Remanufactured parts are the future for Volvo which says remanufacture rather than producing new parts can reduce raw material usage by 85% and energy needs by 80%. Currently they remanufacture over 50 different vehicle parts including engines, gearboxes, turbo compressors and clutches. In 2020 alone this process saved 3,000 tones of CO2 by remanufacturing over 40,000 parts.
Overall, Volvo hopes to reduce lifecycle emissions per vehicle by 40 per cent by 2025. By 2025, they are aiming for 50 per cent of all car sales to be fully electric, and by 2030 they will only produce fully electric vehicles.
Related: Mattel aims to use 100% recycled materials in its Matchbox cars by 2030
Related: Nine things that would make electric cars easier to love
Related: Ways to make your car more environmentally friendly and save you money
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