Walmart to become a carmart?
US retail giant partners with car dealerships to sell cars in select locationsThere are many ways to buy a car nowadays.
More and more brands are exploring the virtual showroom space and streamlining car ownership via online buying. Last year, online used car seller Vroom launched a virtual reality showroom that lets customers explore various cars from a headset. However, Mazda Australia says dealerships remain key.
And then you have Walmart, the mega-retailer known for selling anything from toilet rolls to jewellery. They've recently partnered with online car retailer CarSaver to sell cars in 25 different Walmart stores across Houston, Dallas, Phoenix and Oklahoma City.
CarSaver's digital platform allows shoppers to search for new, used or certified pre-owned cars, apply for finance and select insurance via touch-screen kiosks. CarSaver will then connect customers with a local dealership and schedule an appointment to complete the sale.
The burning question is: does this mean cheap as chips cars? No.
CarSaver is a broker who will sell your information to dealers and Walmart simply provides the space to facilitate this. Those who despise a lurking car salesman could find this option appealing.
The program will roll out in April and could expand if successful.
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