ge5480647598127650067
5
Matt Brogan18 Feb 2014
NEWS

WRX Concept could still be built

Subaru blames lack of engineering resources for new WRX's mainstream design, but says lauded concept may yet hit showrooms

Subaru’s new WRX and STI sports sedans look little like the exciting WRX Concept shown at the 2013 New York motor show, but the Japanese brand has given cause for hope to fans of the cracking four-door concept by revealing it could yet make production.

“It’s quite possible that the main theme of the concept car will be put into a production car design,” said Subaru WRX Project General Manager, Masuo Takatsu.

Speaking to motoring.com.au at the launch of the 2014 Subaru WRX STI in the USA this week, Takatsu-san said he’d have liked the concept to have made production this time round, but that engineering resources, safety regulations and other outside forces meant the rakish four-door coupe could not be built in time.  

“The concept car wanted to show the sporty side of WRX and STI, so it was very designed-based; they wanted to show an appealing-looking car,” continued Takatsu-san.

“But once it comes to production, we had to comply with regulations, liveability and practicality, and that’s the reason it deviated so much from the concept car.”

Takatsu went on to say that buyer demand, especially in the critical US market, meant the four-door sedan was the only body style the company would pursue for the foreseeable future.

“We know that [the concept] looked good, but the people that are in love with WRXs and STIs also like the fact that the [production] car is a four-door sedan, and that it’s practical and versatile.

“They (he said gesturing at the engineers) wanted to pursue that ideal for WRX and that’s how the production car came about,” he concluded.

Subaru’s new WRX seemingly received more of a makeover than the halo STI variant but this too, Subaru says, was part of the numbers game.

With more purchasers buying a WRX, the changes here -- including the increase in performance -- were “imperative” in maintaining sales, said Takatsu-san.

The fourth-generation STI, however, uses a carry-over 2.5-litre powerplant from the previous model, and in fact loses 14Nm of torque while gaining only 6kW of power.

Unlike the stronger selling WRX, the high-spec STI will not be offered with an automatic option and both are offered in sedan-only format.

The new Subaru WRX will go on sale in Australia next month, with the 2014 WRX STI to follow in April. Pricing will be announced shortly.

Visit motoring.com.au again soon for our launch review of the 2014 Subaru WRX STI.

Read the latest news and reviews on your mobile, iPhone or PDA at carsales' mobile site...

Don't forget to register to comment on this article.

Share this article
Written byMatt Brogan
See all articles
Our team of independent expert car reviewers and journalists
Meet the team
Stay up to dateBecome a carsales member and get the latest news, reviews and advice straight to your inbox.
Subscribe today
Sell your car with Instant Offer™
Like trade-in but price is regularly higher
1. Get a free Instant Offer™ online in minutes2. An official local dealer will inspect your car3. Finalise the details and get paid the next business day
Get a free Instant Offer
Sell your car with Instant Offer™
Disclaimer
Please see our Editorial Guidelines & Code of Ethics (including for more information about sponsored content and paid events). The information published on this website is of a general nature only and doesn’t consider your particular circumstances or needs.
Love every move.
Buy it. Sell it.Love it.
®
Scan to download the carsales app
    DownloadAppCta
    AppStoreDownloadGooglePlayDownload
    Want more info? Here’s our app landing page App Store and the Apple logo are trademarks of Apple Inc. Google Play and the Google Play logo are trademarks of Google LLC.
    © carsales.com.au Pty Ltd 1999-2025
    In the spirit of reconciliation we acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.