You can now drink this beer and drive with zero blood alcohol
Carlton & United Breweries has launched Carlton Zero, a beer that contains zero alcohol.We do not condone drinking and driving in any shape or form so when we saw that Carlton & United Breweries were promoting a beer which contains Zero Alcohol, it grabbed our attention. Non-alcoholic beers have been around for a while but this is the first time a major brewer in Australia has actively promoted the product.
Carlton & United Breweries CEO Peter Filipovic says that the reason for the alcohol free version of their beer was that beer lovers had said that they wanted more opportunities to enjoy beer responsibly. Makes sense, the more ways to reduce drink driving on our roads, the better.
“Its enormous success proves drinkers have been crying out for a non-alcoholic beer that actually tastes like beer. Adults want alternatives to sugary soft drink and this campaign highlights that Carlton Zero has 10 times less sugar than regular soft drink.”
It appears with soft drink sales drastically down, people are looking for an alternative and a beer with zero alcohol in it could be the answer. Carlton Zero went on sale in September last year and is the first non-alcoholic beer from Carlton & United Breweries in its 180-year history.
“It’s giving people the freedom to enjoy their favourite drink in places where beer is not usually consumed...There’s no reason why you can’t enjoy Carlton Zero at lunch time at the office or if you are a designated driver.” Mr Filipovic said.
This zero alcohol beer is brewed using the same methods as a standard beer but the alcohol is removed at the end of the brewing process by reducing the pressure on the beer to separate the alcohol from it.
So far there haven't been any reports of alcohol in the non-alcoholic beer so there shouldn't be the same issues people face when consuming excess Cherry Ripes or Hot Cross Buns and driving.
Would you consider drinking a non-alcoholic beer as an alternative to a soft drink?
Related: Drink Driving Safety Video
Related: Nissan: Driving dehydrated as dangerous as drink driving
Related: ADVICE: Is it legal to eat while driving in Australia?
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