Zeekr targets 2000 monthly 7X sales to beat Model Y

Zeekr is targeting 2000 monthly sales for its 7X electric SUV in Australia over the long term as the Chinese luxury arm of Geely moves to secure stronger allocations of the Tesla Model Y rival for local buyers, in a bid to shorten wait times from six months down to one.

Speaking with carsales at the brand’s Hangzhou headquarters, Zeekr International CEO Mars Chen said Australian demand for 7X had exceeded all expectations but said that Zeekr now thinks it is only scratching the surface.

“I am not going to say we are going to do 3000-4000 [7X sales] a month, but 2000 a month is not really that surprising,” said Chen.

Asked whether 2000 monthly 7X sales was a genuinely sustainable long-term target, Chen replied: “That is our plan, and that is our mission.”

The 7X has become Zeekr’s key Australian growth model since launching locally in late 2025.

Sales figures show the Chinese brand delivered 1994 cars in Australia last year and has added a further 1832 more so far this year – and the 7X has comprised 1725 of them.

If the 7X ramps up to 2000 deliveries per month, the SUV could touch 20,000 sales in 2026. That would be in league with the Model Y while easily eclipsing rivals from Audi, Mercedes-Benz and BMW. 

In Australia, the 7X is priced from $57,900 before on-road costs in RWD form, rising to $64K in Long Range RWD spec and $72,900 for the Performance AWD. Local versions use an 800V architecture with up to 615km WLTP range.

“We are sorry that some customers could not get the car in time, because really, the demand is over everybody’s expectations,” said Chen said of the current six-month delay.

“For me, six months is a problem. One month, maybe, is best practice. I think between one to two months is the right [waiting] time.”

Chen said supply would dramatically improve in early June.

Despite the supply pressure, Zeekr Australia chief marketing officer Toby Zhou told carsales that the brand will hold pricing steady rather than lifting prices to cool demand.

“In the current model [7X], yes, we will keep [prices] that way,” said Zhou.

The marketing boss said 60-70 per cent of Australian 7X buyers are opting for the Performance, while the base RWD accounts for just five to 10 per cent of sales.

Meanwhile, customers in China are now being offered an updated 7X with a 900V architecture, larger 103kWh batteries, improved range and up to 585kW of power in the Performance grade.

Chen ruled out a short-term switch for Australia, saying there was “no plan” for the 900V lifecycle and confirming that Chinese and export versions of the 7X have different lifecycles.

Zeekr’s ambitions go further than strong 7X sales.

Chen told carslaes that Australia could become a top-three export market for Zeekr, citing favourable zero-tariff conditions.

Add lower-volume sales contributions from Zeekr’s other models – the X small SUV, 009 van, and incoming 7GT wagon and 8X/9X hybrids – and Zeekr appears to be targeting annual sales of about 30,000 cars.

That would put the Chinese marque well ahead of last year’s results for BMW (26,842), Mercedes-Benz (22,850) and Audi (16,014) and could make Zeekr four times the size of sister brand Volvo (7239).

Join the conversation at our Facebook page
Or email us at editor@carsales.com.au