Zoom-zoom to flow
Mazda's future 'flow' is represented in a new concept to be unveiled next weekFrom Mazda's obscure diagram division comes another concept sketch, released ahead of the car's official unveiling at next week's Los Angeles International Auto Show on November 29.
The Mazda Nagare (pronounced na-gah-reh) is the fourth design study from the company and like the others is an "indication of Mazda's future design direction".
It follows the Sassou, Senku, and Kabura
concepts from the most recent show seasons. The Sassou and Senku concepts were revealed at the Frankfurt and Tokyo shows respectively, while Kabura made it Down Under for this year's Sydney motor show.According to Mazda's newly-appointed global design director, Laurens van den Acker, Nagare sums up the future of Mazda design in the word 'flow'.
"Nagare is a celebration of proportions and surface language that will evolve into subsequent designs planned for presentation at future international auto shows. Nagare examines light and shadow, and begins to reveal the global design cues for the next generation of Mazda vehicles."
Franz Von Holzhausen, Director of Design for Mazda North American Operations, who headed the Nagare design team in Irvine, California, describes Nagare as an evolving expression of Zoom-Zoom: "Inspired by the movement of nature’s elements, our designers have captured motion, energy and lightness, translating into a beautiful language of lines and forms that are powerful yet effortless, provocative yet strikingly seductive."
Other vehicles on display at Mazda's Los Angeles installation will include the just-launched Mazda CX-7 and its bigger brother CX-9, and the hardtop MX-5 Roadster Coupe.
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