KG Mobility – formerly SsangYong – has debuted yet another all-new mid-size SUV and used it to revive one of the Korean car-maker’s longest-standing nameplates.
The 2024 KGM SsangYong Actyon is a coupe-style SUV aimed squarely at the likes of the GWM Haval H6 GT and described by its creators as an ‘SUC’ – Sports Utility Coupe – in much the same way that BMW markets its SUVs as Sports Activity Vehicles.
Likely to be derived from the company’s upcoming Torres – a direct rival for the top-selling Toyota RAV4 – the born-again Actyon features plenty of angles and straight lines on its exterior, lending it a healthy dose of muscularity like the boxier Torres, albeit with a more rounded front-end and slopier rear-end.
Adding an extra sense of grandeur and poshness is an oversized C-pillar, which will likely create the mother of all blind spots but helps frame a more angled tailgate and draw attention to the contrasting silver trim running along the roof.
We’re yet to see inside the cabin but we wouldn’t be surprised if the design was similar to that of the Torres, which incorporates a contemporarily shaped steering wheel, narrow digital instrument cluster and free-standing infotainment interface.
Mechanical details are likewise thin on the ground, but the expectation is for the default powertrain to be an adaptation of the Torres’ 1.5-litre turbo-petrol four-cylinder, almost certainly paired to the same six-speed automatic transmission.
SsangYong Australia, which will soon be rebranded as KGM SsangYong, has confirmed it’s considering the Actyon for our market, where it would rub shoulders with the aforementioned Haval as well as more mainstream players like the Hyundai Tucson, Kia Sportage and Toyota RAV4.
The standard Torres had been due to arrive in local showrooms later this month and will be joined in the fourth quarter by the battery-electric Torres EVX.
KG Mobility is currently taking pre-orders in South Korea ahead of the Actyon’s domestic release next month, and promises the stylish new SUV will be offered in a “simple trim configuration with most customer prefer specifications as standard”.
“Actyon is at the centre of change,” said the Korean car-maker. “It will be established as a symbolic model for KGM as it embarks on a new journey.”
That new journey was kickstarted 18 months ago when it was announced that SsangYong will be rebranded as KG Mobility under the then-new ownership of the KG Group.
New ‘KGM SsangYong’ signage is now popping up in Australia ahead of the brand’s official local relaunch in October, likely in conjunction with the release of the new Torres EVX – its first EV.