$250K Genesis GV90 set to rival Range Rover in Australia

Genesis has revealed its Mercedes-Benz GLS and Range Rover rival, with the 490kW dual-motor AWD GV90 set to break new pricing ground for the brand.

Two variants are under consideration for Australia, with a planned seven-seat model expected to sit at about $200,000, while an opulent four-seat ‘business class’ Neolun variant will wear a circa-$250K price tag.

The 5.2-metre GV90 is considerably larger and more opulent inside than the existing GV80 SUV model, with standard air suspension and options including heated wood-veneer flooring.

South Korean luxury brand Genesis will punch further upmarket than ever with next year’s launch of the 2027 Genesis GV90. It is expected to be priced between $200,000 and $250,000 by the time it hits Australian showrooms mid-2027.

Genesis says that its biggest battery yet, measuring 123.5kWh in capacity, will deliver about 500km real-world range and 22-minute recharging times when using a 350kW fast charger.

An entirely new platform dubbed e-MP with multi-chamber adaptive air suspension and dual limited-slip differentials underpins the GV90, and all variants at launch will be fitted with a 490kW/800Nm dual-motor AWD powertrain.

Despite is corpulent mass, up to 3.5-tonnes, it is claimed to race from 0-100km/h in as little as 4.9 seconds.

That almost 500kW of power – almost 700 ponies in the old money – is needed to shift the GV90’s substantial three-plus-tonne weight, with the top-specification Neolun variant hitting 3460kg when optioned a lavish Executive Suite option that bundles rotating seats, glass roof, and radiant-heated wood-veneer floor.

The Neolun, which is further distinguished by ‘Arch Gate’ powered coach doors, will definitely form part of the Australian range as Genesis chases high-end VIP buyers in both private and diplomatic circles.

Still under consideration for Australia is the relatively more affordable, circa-$200K seven-seat variant that uses conventional ‘swing’ doors but it still highly equipped as standard.

Seat upholstery is semi-aniline leather for all versions with extensive heating, cooling and massage features. Buyers can opt for genuine wood, stone or wool trim for secondary surfaces, with power side steps deploying to make cabin access easier.

A relatively minimal exterior incorporates ‘cutless’ micro-lens array headlights that are laser-engraved into the bodywork, which is available in 16 colours with three matte options.

Wheels measure at least 22-inches, with forged a 24-inch design available, which will be the footwear of choice for ballers.

A 23.6-inch central touchscreen running the Android Automotive-based Pleos operating system can be raised by a further 90mm when parked to watch video content, with audio supplied by a 25-speaker Bang & Olufsen Premier stereo with Dolby Atmos.

Tighter seals and increased use of soundproofing foam are intended to make the GV90’s cabin as quiet as possible, with a partition rising between the cargo area and second row to further subdue road noise.

Genesis says keen drivers will notice reduced body lean while cornering but buyers more interested in being driven will appreciate a ‘chauffeur mode’ that softens off power delivery and regenerative braking for a smoother ride.

Acoustic glass is fitted to all windows, while an available Smart Vision roof has customisable transparency and a world-first roof airbag for superior rollover protection.

There is a stark contrast between the electric-only GV90 and key rivals like the Range Rover and next-generation BMW X7, which will soon offer a choice of battery-electric or combustion powertrains.

No word has been released yet about a petrol or hybrid-powered GV90, meaning buyers interested in purchasing the most opulent Genesis model will be going electric.

Genesis says the GV90 is a key brand-building model for Australia, and even at $250,000 in Neolun form, it is likely to undercut similarly lavish alternatives.

Stay tuned for more.

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