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John Mahoney12 Mar 2019
NEWS

Audi TT's days numbered

Lack of demand for small sports cars could see Audi TT culled without a replacement

The current Audi TT coupe and roadster could be the last following comments made by Audi CEO Bram Schot in a recent interview.

According to Schot, the future of the Audi TT is currently under review in the light of falling demand, small profits and low volumes in a declining sports car segment.

Asked

by Autocar
whether the Audi TT had a future, he replied:" That's a very good question. I think there's a future for an [Audi] icon but I don't know it it's a TT. My heart bleeds when you ask that question!"

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Instead of a traditional two-door coupe, as previously reported, the TT is expected to evolve into a more practical four-door coupe.

Adding fuel to this rumour, Schot said: "I've got some things cooking which could replace TT, though not necessarily directly".

Instead of developing niche products like small coupes that sell in minute numbers, Schot said the added pressure of having to invest Audi's resources in electrification, mobility and technology forced the car-maker re-evaluate what models are replaced.

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In his first year as Audi's boss, Schot says he has reduced complexity within the Audi line-up by 27 per cent by simplifying both the number of engines and variants offered.

“Audi has to be really prominent in future, but electrification has to be financed. I cannot afford to be in every country, in every segment,” Schot told the Brit mag.

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With the Audi TT set to stay on sale until 2022, a decision on its longer term future is thought to be imminent.

This year marks 21 years since the first VW Golf Mk 4-based Audi TT was launched.

Tags

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TT
Car News
Convertible
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Performance Cars
Written byJohn Mahoney
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