Australia leads the world for Toyota LandCruiser sales

Toyota sold 105,700 of its LandCruiser 300 Series globally in 2024 with an impressive 13,790 finding homes Down Under to make Australia the world’s biggest market for the Japanese car giant’s rugged SUV.

Outselling the likes of other traditional LandCruiser strongholds, like Saudi Arabia (12,381), the UAE (9319) and Oman (8992), recent sales data suggests more Aussies bought LandCruiser 300s than buyers in the brand’s native Japan (13,174).

It’s worth mentioning, slow sales of the last version and fears over a conflict with the more luxurious Lexus LX have meant the latest-gen LandCruiser 300 has not been offered in North America, with buyers only offered the 250 Series Prado.

While Australia also topped the list of the single biggest market for the LandCruiser, the Middle East, by far, remains the largest region for Toyota, with 59 per cent of all LandCruiser 300 Series models finding homes there.

Next year marks a big year for the LandCruiser in Australia as Toyota plans to introduce its most powerful variant of the SUV yet, following the arrival of the new hybrid version that’s due in the first half of next year.

Sourcing its force-fed 3.5-litre V6 petrol-electric powertrain from the Toyota Tundra behemoth and upmarket Lexus LX, the LandCruiser ‘performance hybrid’ outputs a combined 326kW/790Nm – more than enough to see off the 317kW/700Nm Y63 Nissan Patrol.

The flagship electrified LC300 will come with a 10-speed automatic transmission and full-time 4x4 system and is hotly tipped to be offered only with high-end model grades like the Sahara ZX or GR Sport.

Earlier this year the arrival of mild tweaks to the MY25 Toyota LandCruiser saw prices rise by up to $2000, with the range now kicking off from $97,990 for the base GX trim.

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