0BX5
John Mahoney3 Aug 2016
NEWS

Borgward poaches MINI's designer

Ex-MINI designer could be key to helping reborn German car-maker realise unbelievably high sales goals

MINI's former design boss, Anders Warming, has parted company with the BMW Group to head up fledgling Chino-German car-maker Borgward.

The shock move of Warming to Borgward is seen within the industry as a statement of intent as the car-maker steps closer to realising its ambitious sales target of selling 800,000 vehicles by 2020 and 1.6 million units by 2025.

Warming, 43, has headed up MINI design for the last six years and is credited with the most recent versions of the MINI hatch, MINI Convertible and the more recently launched Clubman.

It's thought his influence on the brand will introduce vehicles that will be more appealing to buyers in Europe, the US and Australia.

So far, Borgward has only revealed a small family of SUVs that began with the Audi Q5-rivalling BX7 SUV last year at the Frankfurt motor show and was expanded to include the smaller compact BX5 and BX6 TS SUV coupe.

It's thought that Warming's first task will be to create a range of small and compact cars.

All vehicles are expected to come with the firm's new plug-in hybrid powertrains.

The company’s ambitious strategy has international backing from huge Chinese vehicle-maker Foton Motor Company.

Based in Stuttgart, Germany – the home of Mercedes-Benz — Borgward announced its return after 54 years at the 2015 Geneva show and already claims to have a 1000-strong workforce.

It’s still not clear where the vehicle will be built.

Tags

Borgward
Car News
Written byJohn Mahoney
Our team of independent expert car reviewers and journalists
Love every move.
Buy it. Sell it.Love it.
®
Scan to download the carsales app
    DownloadAppCta
    AppStoreDownloadGooglePlayDownload
    Want more info? Here’s our app landing page App Store and the Apple logo are trademarks of Apple Inc. Google Play and the Google Play logo are trademarks of Google LLC.
    © carsales.com.au Pty Ltd 1999-2025
    In the spirit of reconciliation we acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.