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NEWS
Cadillac's new Bling
Luxury marque rumoured for Oz faces the future with a new brand logoA badge really is symbolic shorthand for a brand. Of course, we can decipher the Audi four rings, the BMW propeller, the gold Bow Tie and the Blue Oval.
Cadillac has changed its badge identity several times in the brand’s 111-year history. Through the years the Cadillac crest has been embraced by laurel wreath, lifted by wings, topped with a crown, supported by a V and included ducks and swans.
Today, the new Cadillac crest stands alone. Brushed with blue, yellow and red, the new broadened Caddy crest visually reads more confidently. Its chrome surround is sharply angled reflecting the luxury, precision and strength of the brand.
“The Crest remains a consistent symbol of Cadillac and our core values,” said Andrew Smith, Cadillac executive design director. “This new Crest matches the lower, longer, leaner mantra of our current car designs, and reflects the evolution of our Art and Science philosophy.”
The revised Caddy coat of arms first appeared on the Elmiraj concept in 2013.
Cadillac the name remembers Antoine Laumet de La Mothe, sieur de Cadillac, a French adventurer whose exploration of North America extended from eastern Canada to the Gulf of Mexico. He founded the city of Detroit.
In 2013, Cadillac full year global sales reached 250,830 vehicles with the US claiming most of the volume. In fact, Cadillac sales in the US increased by 22 percent. In China, Cadillac sales grew 67 percent to 50,005 vehicles, while Cadillac sales in Europe remained challenged at a few thousand vehicles. That and the news of Holden's decision to cease building high-end performance sedans suggests that export to Australia is looking a stronger prospect than at any time since the GFC.
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Written byTodd Hallenbeck
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