carsales rolls out all-new look for 2025 – New generation tech, same trusted DNA
The covers have officially come off the biggest update to the carsales brand in a generation as Australia’s leading auto marketplace announced a bold brand evolutionAfter more than 25 years on the road, carsales has launched its latest generation look, boasting a sharper design, upgraded tech and a renewed focus on delivering a class-leading buying and selling experience.
Developed entirely in-house, the new creative identity features refined logos, updated colour palettes and a cohesive design system. These changes improve accessibility while bringing warmth and unity across the carsales family of marketplaces - keeping the network recognisable, yet fresher, friendlier and ready for the future.
The 2025 update also sees the debut of a new tagline – Buy it. Sell it. Love it.® – and a clear focus on delivering a smoother, safer and more enjoyable ride for anyone buying or selling a vehicle.
It’s not just carsales who gets a glow-up, these changes have been extended across the line-up too including bikesales, boatsales, caravancampingsales, trucksales, farmmachinerysales and constructionsales – the facelift brings a consistent, instantly recognisable look, much like a shared family grille across a manufacturer’s line-up.
Powertrain and technology
While the styling turns heads, it’s under the bonnet where the real performance gains shine. The 2025 carsales packs an upgraded "engine" of features onsite and on the app:
- AI-powered vehicle search – delivering quicker, smarter results
- Pay through carsales – secure in-platform payments for safer transactions
- Seller photography assistant – like an onboard stylist for your ad
- In-app voice calls – for streamlined, private communication between buyers and sellers
These updates aren’t just bolt-ons, they’re engineered to deliver a smoother, more confidence-inspiring drive for buyers and sellers alike.
These additions are on top of carsales’ well-known features such as Private Sell, Instant Offer, free car valuation tool, blurred registration plates and much more.
Behind the Wheel
Managing Director Craig Fraser says the 2025 model stays true to its proven chassis while bringing modern refinements for today’s drivers.
"Technology has been at our core since the start. We don’t just adapt to change, we drive it – by building our own industry-first solutions that keep us at the forefront of automotive technology and shape the future of online buying and selling.
"With 7.9 million average monthly users and 15 million members, our rebrand is about meeting people where they are today and providing the same expertise and reliability in a way that feels modern and inclusive," Fraser said.
Executive General Manager Rafael Constantinou describes the changes as more than a midlife refresh.
"The rebrand reinforces the traits we’re known for – trustworthy, innovative and helpful. We’re doubling down on these strengths and reintroducing ourselves in a way that feels more fun, fresh and connected, while still putting people and their journeys at the heart of everything we do,”
"To launch this, we’re rolling out one of our biggest campaigns in recent years - bringing the new look and feel to life through bold storytelling and a line that sums it all up: Buy it. Sell it. Love it.®
"Shaped by our own brand story, this line is designed to be flexible and dynamic. Whether it’s ‘Buy it. Love it.’, ‘Sell it. Love it.’, or simply ‘Love it.’, the tagline adapts to different moments in our customers’ journeys and across our platforms. It reflects how carsales supports people through every stage of buying and selling, and how we aim to deliver outcomes they’ll love - not just the vehicle, but the entire experience.
"From reimagining our editorial content to make it more relevant and helpful, to creating inclusive moments that reflect the diversity of modern Australia. As younger generations and people from different cultural backgrounds join us daily, we’re welcoming them into an experience that Aussies already know and trust – whatever they’re buying, selling or dreaming of next." Constantinou added.
Launch Program
The "test drive" for the new carsales begins with a nationwide campaign across digital, social, connected TV, outdoor and more, supported by creator collaborations and in-house content production. It’s the marketing equivalent of putting the latest model into every showroom, driveway and street corner across Australia.
Verdict
The 2025 carsales blends trusted DNA with modern upgrades, delivering an experience that feels more polished, more connected and more fun to use. And just like any all-new model, there’s the promise of ongoing updates as the brand continues to evolve.
carsales says this is just the start and if first impressions are anything to go by, the 2025 model looks set to stay at the top of its segment for years to come.
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