Citroen establishes bespoke DS styling team
Design of premium range will be allocated to new department headed by former Renault styling chiefThierry Metroz has been Citroen's Styling Director since 2010, but with effect from next month he takes charge of a new design department to handle future Citroen DS models. The company plans an even more distinctive look for the premium line and the change to the organisational structure is felt to be the best way to accomplish that.
“To support the move upmarket and international expansion of Citroën, particularly in China, it is important to make a clearer distinction in styling between the C range and the DS line, each in their respective fields,” said Frédéric Banzet, Citroën MD, as quoted in a press release.
Metroz's counterpart in the current design department, which will continue to style the C-range models, is Alexandre Malval, who was responsible for the styling of the DS5 and also the C5. Both men are former employees of Renault, but Malval left earlier than Metroz, to work with Volkswagen before migrating to Citroen in 2001. Metroz, aged 47, is Malval's senior by five years. Both are graduates of France's Ecole Nationale Supérieure des Arts Appliqués et des Métiers d’Art, but Malval has also studied at the Royal College of Art in London.
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