The Alfa Romeo Giulietta-based Dodge Dart may have been the Chrysler Group’s banner car at the Detroit motor show, but also tucked away on the company’s stand was this intriguing people-mover wearing Chrysler 700C badges.
Curiously, very little information was released about the vehicle, which was reportedly wheeled out at the last minute at the insistence of Fiat Group boss Sergio Marchionne.
According to reports, the 700C does not point to a replacement for the Voyager, even though it’s underpinned by hardware sourced from the current Voyager and appears to have similar overall dimensions.
UK’s Autocar magazine has speculated the vehicle could be a toe-in-the-water exercise to explore the potential for a super-luxury seven-seater that would be pitched as a more premium offering than the volume-selling Voyager in the future Fiat/Chrysler line-up.
The publication points out this could help broaden Lancia’s target market in Europe and achieve the same for Chrysler in the US.
Chrysler spokesman Rick Deneau was quoted by Autoblog as saying the 700C was making an appearance at Detroit to gauge interest from the media and general public, which suggests it’s not merely a fanciful design exercise.
The styling is interesting, to say the least, with its oddball shape more along the lines of what you’d expect from Lancia than anything penned in Detroit.
The treatment of the glasshouse is perhaps the most offbeat element, with the B-pillar sloping back sharply and the taillights arching forward to blend with the sweeping character line along the flanks.
It’s not exactly beautiful, but we reckon the 700C goes a long way towards shedding the frumpy image that inevitably accompanies full-size people-movers. The question is: will they actually build it…?
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