Fiesta is People's Choice
Blue Oval tops the carsales.com.au 2013 People's Choice AwardsFord’s Fiesta has been named the overall winner of the carsales.com.au People's Choice Awards for 2013.
The Thai-built light car polled the most votes across the finalists in 13 categories to take out the overall top spot. In addition, Ford’s smallest model was voted the City Car category winner.
The Fiesta was one of three winners for Ford, which topped the manufacturer tally in this year’s poll. Fiesta’s top place was backed up by wins in the Family Car Under $30K category by the Ford Focus, and the Ford Ranger took top place in the Tradie category.
Toyota, Land Rover and Mercedes-Benz were the other multi-category winners, while single category winners included Holden and Nissan.
Toyota again took out the People’s Choice Green Car award with the Camry Hybrid and (in conjunction with Subaru's BRZ) also won the People’s Choice Performance Car Under $100K award with the 86 Coupe.
Land Rover was victorious in Off-road 4x4 and SUV Over $50K, with the Land Rover Discovery 4 and Range Rover respectively.
Mercedes-Benz sewed up the Prestige Car categories, winning both the Under $100K and Over $100K gongs with its E-Class and CLS-Class model families.
The carsales.com.au People’s Choice Awards are voted on by visitors to carsales.com.au -- Australia's number one automotive website and online buying and researching resource – as well as motoring.com.au and other websites across the Carsales Network.
The carsales.com.au People's Choice Awards give car buyers and the general public the chance to vote for their favourite models across 13 lifestyle categories. The categories align with searching options across the Carsales Network.
Finalists for the carsales.com.au People's Choice Awards were selected and 'Recommended' by carsales.com.au's editorial team at motoring.com.au.
motoring.com.au's team of automotive journalists chose 'Recommended Cars' in 13 lifestyle categories defined by RedBook data including such factors as price, size, passenger capacity and other category-specific factors.
A wide range of attributes were considered in making choices for each of the categories: performance, refinement; handling, suitability for purpose and value for money. Reliability, resale and manufacturer support were also key considerations.
Only cars on sale to the general public and driven by motoring.com.au before September 1, 2013 were eligible for the awards.
Managing Director and CEO of carsales.com Ltd, Greg Roebuck, congratulated each of the winners of the 2013 carsales.com.au People’s Choice Awards.
“The Australian new car market is the most vibrant in the world – almost 60 brands are represented and the competition is tough,” he said.
“A win in any carsales People’s Choice Award category demonstrates strong customer appeal, great branding and a real connection with new car buyers and the general public alike.
“carsales.com.au attracts more Australians buying and researching new car purchases than any other. In conjunction with our other sites and apps, our audience is the best informed Down Under. This speaks to the relevance of these awards and the importance of a win in any category,” said Mr Roebuck.
The carsales.com.au People's Choice Awards commenced in 2003. In 2012 the carsales.com.au People's Choice Awards were relaunched in conjunction with 'motoring.com.au Recommends'.
2013 carsales.com.au People’s Choice Award winners:
Overall Winner 2013 – Ford Fiesta
First Car – Suzuki Swift
City Car – Ford Fiesta
Family Car Under $30K – Ford Focus
Family Car Over $30K – Holden VF Commodore Sportwagon
SUV Under $50K – Jeep Grand Cherokee
SUV Over $50K – Land Rover Range Rover
Performance Car Under $100K – Toyota 86 / Subaru BRZ
Performance Car Over $100K – Nissan GT-R
Prestige Car Under $100K – Mercedes-Benz E-Class
Prestige Car Over $100K – Mercedes-Benz CLS-Class
Off-road 4x4 – Land Rover Discovery 4
Tradie Vehicle – Ford Ranger
Green Car – Toyota Camry Hybrid
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