Volvo has announced that last year it set a new record for sales with a total of 763,389 cars sold. Meanwhile, to keep its momentum going, the brand says it will launch a further five models in 2025, with another five slated for 2026.
Confirming that during this year Volvo will roll out five “new or refreshed models”, the Geely-owned car brand’s first new arrival is the Volvo EX30 Cross Country, which made its debut on February 10.
Another all-new model that will help bolster sales this year will be the new all-electric ES90 sedan, which is predicted to land in March 2025.
Volvo says it will also launch a “long-range PHEV”, but it’s thought that car will be specifically aimed at Chinese buyers rather than being a global offering.
“Meaningful upgrades” are on the menu for two existing models, while the XC60 mid-size SUV will get a substantial makeover.
In 2026 the biggest, most important debut will be the EX60, which will ride on the car-maker’s next-generation SPA3 architecture and has been promised to be a “game-changer” when it lands.
Unlocking the potential of future Volvos, the new platform will be based on the current SPA2 (Volvo EX90, Polestar 3) platform but will allow higher degrees of driver assist tech while being “far more scalable” than the current underpinnings, which were originally created for larger vehicles.
When it arrives the Volvo EX60 will go head-to-head with the Audi Q6 e-tron and BMW iX3, as well as the Tesla Model Y that rules the mid-size electric SUV segment.
When it arrives expect the EX60 to match the XC60 for dimensions but it to adopt its styling from the flagship EX90.
The new SPA3 architecture will not be shared within the Geely group, although smaller Volvos, like the EX30, are tipped to remain on Geely’s SEA platform.
It’s been rumoured (but not confirmed) that one of the SPA3 models would be a wagon.
“The depth and the variety of our balanced product portfolio is one of our greatest assets,” said Volvo Cars President and CEO, Jim Rowan. “We will expand the lineup of fully electric, plug-in hybrid, and mild-hybrid cars, and continue to offer world-class products in all segments: SUVs, sedans, wagons, in terms of size 30, 40, 60, 90. And we’ll do this in over 80 countries around the world.”
Despite celebrating a 7.7 per cent bump in sales over its previous 2023 record, with a six per cent boost in profits to $US2.5 billion ($A4 billion), the Swedish firm expects 2025 to be a difficult year due to “challenging market conditions”.
"2025 will be a year of transition,” said Rowan. “The global car industry is facing several uncertainties: cyclical, structural, transformational and geopolitical. We have navigated this environment better and faster than many of our peers, but we and the rest of the industry will be severely tested this year.”