ford puma teaser screen 01
5
1
John Mahoney27 Oct 2022
NEWS

Ford Puma EV teased in Fiesta farewell video

Blue Oval officially calls time on popular small hatch but previews its indirect SUV replacement

It’s official: Production of the Ford Fiesta will end in June 2023 and, to celebrate the end of almost 47 years of the Blue Oval supermini, Ford has released a farewell video that also teases the all-electric Puma SUV that will indirectly replace it.

In the short video, which was made to celebrate all eight generations of Fiestas that found 18 million homes, there's a shadowy tease of what looks like a Puma SUV quietly leaving a garage after being topped-up by a wall-box charger.

In an official statement, Ford of Europe boss Martin Sander not only confirmed the car-maker was discontinuing the Fiesta but said production of the S-Max and Galaxy people-movers would also end in April 2023.

“We will introduce three new exciting electric passenger vehicles and four new electric commercial vehicles in Europe by 2024,” he said.

“We plan to sell more than 600,000 electric vehicles in the region by 2026, and the electric passenger vehicle production at the Cologne Electrification Centre will reach 1.2 million vehicles over a six-year timeframe.”

Expected to be introduced in 2024, the all-electric Puma and the remaining combustion and hybrid versions of the current light SUV will cater to those looking for an affordable small car, Ford bosses hope.

ford puma teaser screen 02
ford puma teaser screen 03

Set to be the first of three all-electric SUVs introduced to the European market, the Puma EV will be joined by two further SUVs that will be based on the Volkswagen Group's MEB architecture.

There's no official confirmation, but it's thought the Puma EV is being co-developed alongside the upcoming all-electric Transit electric van.

It will also be made at the same Romanian plant as the zero-emissions delivery van.

That means the Puma EV will be all-new and share little with the combustion-powered Puma, which is based on Ford's Global B small-car platform – the same architecture as the Fiesta that has been judged too costly to be packaged with an all-electric powertrain.

Current Ford Puma

The Cologne plant in Germany where the Fiesta is currently built will be turned into an EV factory where the Ford MEB-based SUVs will be made.

Not mentioned by the Ford of Europe boss is the fate of the Focus, which like the Fiesta has already been axed Down Under and is also widely tipped to be dropped globally – by 2025 – and replaced by yet another battery-electric SUV.

It's thought a concept for the all-electric Puma EV will be shown next year ahead of its 2024 debut.

ford puma teaser screen 04
Share this article
Our team of independent expert car reviewers and journalists
Meet the team
Stay up to dateBecome a carsales member and get the latest news, reviews and advice straight to your inbox.
Subscribe today
Sell your car with Instant Offer™
Like trade-in but price is regularly higher
1. Get a free Instant Offer™ online in minutes2. An official local dealer will inspect your car3. Finalise the details and get paid the next business day
Get a free Instant Offer
Sell your car with Instant Offer™
Looking for an adventure car?Get the latest advice and reviews on adventure car that's right for you.
Explore the Adventure Hub
Adventure
Disclaimer
Please see our Editorial Guidelines & Code of Ethics (including for more information about sponsored content and paid events). The information published on this website is of a general nature only and doesn’t consider your particular circumstances or needs.
Love every move.
Buy it. Sell it.Love it.
®
Scan to download the carsales app
    DownloadAppCta
    AppStoreDownloadGooglePlayDownload
    Want more info? Here’s our app landing page App Store and the Apple logo are trademarks of Apple Inc. Google Play and the Google Play logo are trademarks of Google LLC.
    © carsales.com.au Pty Ltd 1999-2025
    In the spirit of reconciliation we acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.