Ford slashes Focus
Up to $5000 cut from real-world pricing of Ford Focus rangeYou can now drive away a new Focus for under $20,000. That's the headline 'result' of the Blue Oval slashing prices on its year-old small car range.
Ford has cut between $850 and $2410 from the recommended retail prices of its Focus line-up. But at the same time, Ford also announced a special driveaway price for the 1.6-litre Ambient manual sedan and hatch of $19,990 -- effectively making it around $5000 more affordable than before.
This price cut is despite the fact Focus sales are up by one-third over the same period in 2011, with 11,324 sales accounting for 7.2 per cent of (and fifth place in) the mainstream small-car segment.
The Mazda3 (priced from $20,330 plus ORCs) continues to lead the small-car pack (and remains Australia’s top-selling passenger car overall) with a 17.9 per cent segment share, ahead of Toyota’s Corolla (15.9 per cent, from $20,990 plus ORCs), Holden’s Cruze (13.3 per cent, from $21,490) and Hyundai’s i30 (11.6 per cent, from $20,990).
Prices have been reduced right across the Focus range.
Now, the cheapest Focus variant, the 1.6-litre Ambient manual (now available in sedan form) has a manufacturer’s list price of $20,290 plus on-road costs. This is a $1700 reduction (from $21,990). The 2.0-litre petrol Trend is now $2200 cheaper at $22,290 plus ORCs (or $22,890 drive-away) for the manual (hatch) and $24,590 for the auto. Meanwhile, Trend 2.0 TDCi turbodiesel auto comes in for the biggest price reduction at $28,090 plus ORCs -- $2410 less than before.
All Sport hatch models are now $2000 less expensive excluding ORCs, including the 2.0-litre petrol manual ($25,890, or $27,490 drive-away), the 2.0-litre petrol auto ($28,190) and the 2.0-litre diesel auto ($31,690).
Top-shelf Titanium models are $850 more affordable at $32,990 plus ORCs (2.0-litre petrol auto) and $36,490 plus ORCs for the hatch-only 2.0-litre diesel auto.
A Convenience Pack for Trend variants continues to cost $300 and still includes automatic headlights and wipers and an auto-dimming rear-view mirror, while the Titanium’s Sports Executive Pack sill includes Active City Stop, Adaptive Cruise Control, bi-Xenon headlights, LED position lamps, static cornering lamps and a sunroof, for the same $2300.
“With the increase of standard equipment in Focus MKII including the in-car connectivity technology of Ford SYNC, Focus was already great value. Now with a new reduced price and drive-away prices on select models, Focus is outstanding value and clearly a smart choice,” said Ford Australia General Marketing Manager, David Katic.
The Ford SYNC hands-free voice-activated in-car connectivity system is standard across the Focus range and includes USB and Bluetooth connectivity with music streaming. The system also delivers the ability to access contacts and music via simple voice commands and the ability to view music and call information as well as phone battery and signal level on SYNC’s in-dash display.
Other standard Focus features include six airbags, antilock brakes, electronic brake-force distribution (EBD), Dynamic stability control (DSC), Brake assist (BA), Torque Vectoring Control (TVC), Hill Launch Assist (HLA), a 3.5-inch in-dash multifunction display and a trip computer.
All Focus models also come with MyFord Capped Price Servicing, which limits the price of the first 15,000km service for a 1.6-litre petrol model a participating Ford dealer to $320.
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