Free guitar with every VW car

Customers in the US purchasing or leasing a designated Volkswagen model from the new 2007 line will receive their own customised electric guitar.

The 'First Act GarageMaster' guitar can be played through the car's existing audio system. Each electric guitar is unique and displays the Vehicle Identification Number (VIN) of the owner's VW vehicle and will also have custom coloured pick guards complementing the exterior of the car.

The guitars feature the traditional VW logo and 'V Dub' inlay, a guitar strap made of safety belts, VW knobs, a blue indicator light that matches the instrument panel lighting of VW vehicles, VW logo guitar picks and a carrying case.

The program will be supported through an extensive national television campaign in the US, featuring Grammy-winning artist John Mayer, Velvet Revolver guitarist Slash (formerly of Guns N' Roses) and actor Christopher Guest, well known for his portrayal of Nigel Tufnel in 'This Is Spinal Tap', as well as through print and radio.

Some would-be VW owners in the US suggest a price-cut and focus on quality issues would better serve the company's interests, however, in true rock-god style one Autoblogger recommends: "When the car breaks down, you can always use the guitar to smash it on the bonnet."

Visit www.V-dubsrock.com for details about the promotion, the First Act GarageMaster electric guitar and even take interactive guitar lessons with Dweezil Zappa...