GAC slashes Emzoom entry price to $22,990 drive-away

Looking to boost sales of its Emzoom compact SUV, Chinese newcomer GAC has introduced a new Premium model priced at only $22,990 drive-away.

The Emzoom Premium is the equal-cheapest SUV on-sale in Australia today alongside the MG ZS Vibe and among the cheapest new cars sold in Australia, with only the Kia Picanto and MG3 starting lower.

The sharp pricing comes as GAC attempts to build sales momentum for the Emzoom against hugely successful small-SUV rivals including the Chery Tiggo 4.

GAC only began reporting sales to VFACTS in July, when 422 EMZOOMs were registered, making it the brand’s most popular model.

By comparison, the segment-leading Tiggo 4 attracted 2156 buyers during the month and has amassed 15,794 sales over the first seven months of 2026, narrowly ahead of the well-known Hyundai Kona on 15,228.

The introductory $22,990 drive-away price is nationwide until September 30 and applies to white vehicles, with other paint colours attracting an additional charge.

The new Premium is available to order now and vehicles are due in dealerships from early September. GAC has not explained what happens to pricing beyond September 30.

The Premium sits below the existing Emzoom Luxury, which is now advertised at $26,990 drive-away. It was previously priced at $25,590 plus on-road costs.

Despite its lower price, the Premium retains the Luxury’s 1.5-litre turbocharged four-cylinder petrol engine, producing 125kW and 270Nm and driving the front wheels through a seven-speed dual-clutch automatic transmission.

GAC claims combined fuel consumption of 6.6L/100km.

The Premium weighs 1370kg, 45kg less than the Luxury, and rides on 17-inch wheels rather than the Luxury’s 18s.

The EMZOOM measures 4410mm long, 1850mm wide and 1600mm high on a 2650mm wheelbase, making it a relatively substantial offering for its price.

Boot capacity is listed at 341 litres with the rear seats in use and 1271 litres when they are folded.

Standard equipment remains generous despite the Premium’s cut-price positioning.

It includes LED headlights and daytime running lights, rain-sensing wipers, artificial leather upholstery, single-zone automatic climate control with rear air vents, a 7.0-inch digital instrument display and a 14.6-inch central touchscreen with Apple CarPlay and Android Auto.

There are also six speakers, passive entry and start, a reversing camera and rear parking sensors.

Safety and driver-assistance equipment include six airbags, autonomous emergency braking, forward collision warning, adaptive cruise control, lane-keep assist, lane-departure warning, integrated cruise assist and high-beam assist.

Stepping up to the $26,990 drive-away Luxury adds a panoramic sunroof, powered tailgate, 18-inch wheels, electrically folding and heated exterior mirrors, hidden electric door handles, ambient interior lighting, a ventilated and electrically adjustable driver’s seat and wireless phone charging.

It also upgrades the Premium’s reversing camera to a 360-degree camera and adds front parking sensors and automatic parking.

Both Emzooms are covered by GAC’s seven-year/unlimited-kilometre warranty.

GAC has huge ambitions in Australia and the cheaper Premium signals it is willing to lower pricing to get there. 

It’s also about to launch a cheaper version of the Aion UT that will be among the most affordable EVs on the market.

But there’s a long way to go.

The Emzoom’s 422 July sales were less than one-fifth of the Chery Tiggo 4’s 2156 registrations, illustrating the scale of the task facing GAC as it attempts to establish itself alongside the increasingly successful Chinese brands already operating in Australia.

How much does 2026 GAC Emzoom cost?
Emzoom Premium - $22,990 
Emzoom Luxury - $26,990
* Prices are drive-away

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