Geely launches global pure-electric Geometry brand

Geely has announced it has launched a new car brand called Geometry that will challenge car-makers including Tesla for pure-electric supremacy.

Confirming it had already received 27,000 orders for its first model, initially, the Chinese car-maker says Geometry will focus on its home market, launching more than 10 battery-powered vehicles by 2025 before rapidly expanding into global markets.

The Geometry A (pictured) is the new brand's first model and has been created to have an ultra-low drag coefficient of 0.24, features range-enhancing flared-in door handles and smooth disc-like alloys to boost range.

Fitted with a 61.9kWh battery, the long-range version is said to be capable of covering up to 500km between charges.

The cheaper standard model, meanwhile, can still drive up to 410km on a full charge.

Both cars are driven by a single electric motor that produces 120kW and 250Nm of torque enabling the Geometry A to reach 100km/h from standstill in about 8.8 seconds.

Geometry hasn't confirmed official charging times yet, but says a 30-minute charge takes the battery from 30 per cent full to 80 per cent charged.

Thought to be based on the same CMA platform as the Volvo XC40 and the recently revealed Polestar 2, the Geometry A has no doubt benefited from the tie-in with the Swedish brand, hence why the fledgling car-maker claims the A introduces class-leading safety technology.

This includes offering the A with a Volvo-developed Care Key that limits the car's performance for certain family members.

As well as the usual front and rear collision warning, blind spot detection and lane change assist, the Geometry A comes with what the car-maker has dubbed 'Level 2 plus' semi-autonomous driving aids.

Geely says, once launched, up to two-thirds of the A will be destined for markets outside China and that a right-hand drive model has already been engineered and confirmed for some markets.

Unfortunately, those markets have yet to be announced but Australia could be among them.

Geely recently announced it had created a new joint venture with Daimler to build the next generation Smart in China.

As well as developing a whole fleet of electric, hybrid and plug-in hybrid commercial vehicles under the Yuan Cheng Auto banner, Geely is reportedly planning to invest an incredible $300 billion ($A420bn) in pure-electric technology over the next five to 10 years.

Accompanying this mammoth investment, the Geely group total sales were up by 20 per cent in 2018, with a total of 1,500,838 vehicles delivered, despite a slump in the Chinese domestic market.