Jaguar Land Rover to tap NVIDIA for AI-powered autonomy tech

Jaguar Land Rover (JLR) has formed a strategic partnership with NVIDIA to jointly develop artificial intelligence-powered autonomous driving and connected service systems.

According to JLR, every one of its new models from 2025 will be built on the ‘NVIDIA Drive’ software-defined platform and feature a wealth of next-gen active safety features including automated driving, parking and driver assistance systems.

For the tech-minded reader out there, the whole system will be based around NVIDIA Drive Hyperion, which features Drive Orin centralised AV computers, Drive AV and Drive IX software, safety, security and networking systems, plus surround sensors.

“Drive Orin is the AI brain of the car and runs the Jaguar Land Rover Operating System, while Drive Hyperion is the central nervous system,” JLR said in a statement.

According to JLR chief executive Thierry Bollore, the collaboration with NVIDIA is essential to realising the car-maker's ‘Reimagine’ strategy.

“Jaguar Land Rover will become the creator of the world’s most desirable luxury vehicles and services for the most discerning customers,” he said.

“Our long-term strategic partnership with NVIDIA will unlock a world of potential for our future vehicles as the business continues its transformation into a truly global, digital powerhouse.”

Meanwhile, NVIDIA founder and CEO Jensen Huang said that next-generation cars would transform the automotive sector into one of the largest and most advanced industries on the planet.

“Fleets of software-defined, programmable cars will offer new functionalities and services for the life of the vehicles,” he said.

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