Jetour Australia launch locked in for early 2027
Local executives are in place and product timing is now clearer for the Chinese SUV brandThe News
Jetour has confirmed its long-delayed Australian launch will begin in early 2027, with plug-in hybrid SUVs set to lead the brand’s local rollout as the Chery-owned marque builds its presence in the market.
The Key Details
- Jetour’s Australian launch is scheduled to commence in the first quarter of 2027
- Plug-in hybrid T Series SUVs will be first to arrive
- Larger G Series off-road models will follow later in 2027 and 2028
- A Soueast sub-brand launch remains under consideration
- Local executives have been recruited and dealer appointments are underway
The Finer Details
Jetour, the plug-in hybrid SUV brand from China, was supposed to have launched in Australia last year, according to one international media report, but the Chery-owned brand’s entree into the Australian market was delayed, without explanation.
The company is now proceeding with its plans, with insight provided by Jetour president Ke Chuandeng during a recent conference with global media.
“Some of the markets, for example, in Australia... they don’t have so much oil...” he said.
The brands president hinting that now – with energy security in the news – was the right time to strike, to reschedule plans in this new geopolitical landscape.
“The situation is completely changed, so better that we push, better that we accelerate the new energy plans...”
“In the following years, ‘new energy’ cars will [see] a very high improvement [in sales].”
While Ke was referring primarily to battery-electric vehicles – Jetour revealed its first full EV at the Beijing motor show – the brand’s Australian rollout will begin with plug-in hybrids.
The first models due to arrive will be the T Series light-duty SUVs, the T1 and T2, both scheduled for release in Australia from the first quarter of 2027.
The two models share the same wheelbase and a 1.5-litre turbocharged petrol four-cylinder engine used to charge the battery pack for the plug-in hybrid system.
The T2 is slightly longer, with most of the extra length in the rear overhang, increasing load space behind the C pillars. Its roofline is more angular, supported by upright D pillars, while the T1 features a shallower, sloping roofline.
The next model to arrive will be the Jetour G700, which will follow “about six months later” than the T Series, according to Jetour executive vice president and Australian general manager Yan Jun.
Promising to be a game-changer for off-roading in Australia, the G700 blends a plug-in hybrid off-road system and eco-friendly on-road performance with traditional four-wheel drive credentials, including 230mm ground clearance, a 35-degree approach angle and a wading depth of at least 900mm.
A couple of months after the G700 launch – likely in the fourth quarter of 2027 – Jetour plans to introduce the smaller G600, with showroom arrivals expected in the first quarter of 2028.
An even smaller G500 is under consideration for Australia but may not proceed, while the F700 ute could arrive just before Christmas 2027 or be delayed until the following year.
The Road Ahead
Jetour is still finalising plans for its Soueast sub-brand, which focuses on softer-road SUVs.
According to Ke Chuandeng, Soueast would not arrive immediately and may not be sold under its own name.
“First Jetour... if it was two brands, first Jetour,” Ke told carsales.
“Then, maybe one or two years later Soueast would follow. Or we just use the Jetour brand...”
For now, Jetour is focused on building both brand awareness and its product range ahead of its Australian launch.
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