Keen on a new Toyota Supra? Get in line…

When the Toyota GR Supra racing concept car busted out at the 2018 Geneva motor show in March, it turned servers to slag and melted network exchanges as internet chatter erupted into bellows of digital delight.

What followed was the reveal of a camouflaged Toyota Supra prototype at the Goodwood Festival of Speed in June, then media drives of still-disguised pre-production prototypes in Madrid in September.

As we discovered in Spain, the new fifth-generation A90 Toyota Supra is no slouch, but it could be a victim of its own success as limited production will see pent-up global demand almost certainly outstrip supply in 2019.

Toyota is not saying what annual production numbers will be, but reports out of Austria — where the curvy coupe is being built alongside the new BMW Z4 roadster — suggest around 60,000 units is the maximum annual production number of both cars combined.

"Globally production volumes are quite limited — there's going to be strong demand," said Toyota Australia's senior product PR and project lead, Orlando Rodriguez.

British reports suggest the UK will only get an allocation of 300 vehicles initially, with pre-orders requiring a £1000 ($A1750) deposit.

Toyota Australia is not taking pre-orders at this stage.

Traditionally, the problem with waiting lists is that many 'buyers' are not interested in actually driving the car, but selling it for a profit – as was the case with the last ever HSV W1 super sedan and countless limited-edition Porsches.

While Toyota is not saying how many vehicles will be available in Australia when it’s launched here around October 2019, it has confirmed it is investigating "new and innovative" ways to sell the car, including online options with help from its upcoming omni-channel financial system expected to rollout in mid-2019.

What it doesn't want is for opportunists to cash in by snapping up early places in the queue and then 'flipping' their cars as soon as they’re delivered for a healthy profit.

“We want the fan-boys to get them," said Rodriguez.

Toyota Australia has established a web page where potential customers can register their interest for the new Supra here, with more than 2100 registrations of interest thus far, but this won't get you further up the waiting list, said Rodriguez.

"It's a car we want people to drive, not flip for money. We're working with the dealer network and we might consider doing more innovative things with the way we sell it."

He said online sales of the new A90 Supra, which will make its world debut at the Detroit motor show in January, are under consideration -- but it was "early days".

"We're still working through what the sales process will be like. We'll have more to announce in Detroit, including volume expectations and so forth.

"We're looking at a variety of options and we're hoping that real fans will get the cars," said Rodriguez.

The 2019 Toyota Supra is powered by the same 3.0-litre twin-scroll turbocharged inline six that belts out 250kW and 500Nm in its twin-under-the-skin, the new BMW Z4.

There's no doubt the rear-drive two-seat coupe will be in high demand Down Under, as Australian buyers love high-performance cars and are willing to pay handsomely for them.

We buy sports cars and high-performance vehicles in greater proportions – per capita – than almost any other country in the world.

Toyota Australia's public affairs manager, Brodie Bott, said the launch of the Supra in Australia is currently slated for arrival during the "third or fourth quarter at this stage". Split down the middle, that's around October 2019.

Asked if the release date could slip further out, creating more pent-up demand, Bott said: "At this stage I don’t think there's a chance it will get bumped into 2020."

"We are pushing as hard as we can to get it here as quick as we can. But as you can appreciate it’s a global car so every country wants to get their hands on it.

"I think in the first year you'll see we're a bit more limited with stock, but in the second year once production is at full capacity we'll have more supply."