
Hyundai has already made clear its intention to forge upmarket via classy offerings such as the Genesis (which, alas, isn't destined for our shores -- more here), and now sister brand Kia aims to do likewise with a revamped medium/large-car range.
Pictured alongside is the stylish KND-5 concept, which is a precursor to a new large sedan that's set to go on sale internationally in the last quarter of this year.
The showroom-ready variant is expected to closely resemble the design study, which appears at least partially inspired by the Volkswagen Passat CC (more here).
The newcomer will slot into Kia's line-up between the Optima and Opirus/Amanti (a curious looking Jaguar S-Type rip-off that was thankfully never offered here).
Unlike the rear-drive Hyundai Genesis, the production version of the KND-5 will be underpinned by a new platform -- codenamed VG -- and this architecture will also form the basis for the next-generation Hyundai Azera (which we know as the Grandeur).
Motive power is expected to come from the Hyundai group's 3.8-litre Lambda V6, with drive being relayed to the front wheels by a six-speed automatic transmission.
Visually, the car is a welcome step forward from Kia's past large sedans, sporting elegant proportions and a novel interpretation of BMW's so-called 'flame-surfaced' flanks.
As for the radiator grille, it's said to be "based on a symbolic representation of a tiger's roaring countenance." The concept's stance is bolstered by 20-inch rims, but expect the production car to wear a more conservative (and better-riding) 18-inch wheel/tyre combo.
The KND-5 is a genuinely large car, spanning 4945mm from bumper to bumper, and its 2845mm wheelbase promises a spacious cabin.
"The aggressive and sophisticated KND-5 exemplifies Kia's futuristic design and values," boasted Hyoung-Keun Lee, senior executive vice president and COO of Kia's International Business Division.
Will see the eventual production version of the KND-5 here? Seems highly unlikely as the Kia brand doesn't as yet appear capable of supporting a premium model locally -- but you never know.