Kia motorvated to educate young drivers

Kia Motors Australia and driver training organisation Motorvation have joined forces once again through a new program dubbed Kia Young Drivers (or KYDz for short).

The program aims to educate young drivers through a school-based one day course that introduces L and P-Plate drivers to what it says is a "concept of a safe and sensible life behind the wheel".

This year, through a three-year increase in sponsorship support, the KYDz program has gained a pair of highly sophisticated driving simulators in addition to the five Kia Rios already on fleet. Instructors say the additional resources will enable the course to be offered to more than 4000 young drivers in Victoria and NSW under the Kia Motorvation banner.

"Motorvation is excited to be increasing our involvement with Kia Australia to improve safety outcomes for young drivers," said Kia Motorvation chief instructor, Geoff Fickling.

"It is not about learning how to drive nor how to become super skilled, but focuses mainly on achieving an awareness of thoughts about driving that are often unconscious, and using this new awareness to completely change driving behaviour, therefore removing dangerous behaviours or habits.

"Motorvate exists only to create safer drivers and reduce crash risk. Extreme care is taken to avoid creating a false sense of overconfidence in young drivers during the hands-on driving component.

"The Kia Motorvation program is not a defensive, advanced or learn-to-drive program. It is a unique system of understanding drivers' attitude and action."

For more information on the Kia Young Drivers program visit: www.motorvateyoungdrivers.com.au

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