Lamborghini Lanzador name confirmed for brand’s first EV

Lamborghini’s global president and CEO Stephan Winkelmann has confirmed the supercar marque’s first battery-electric vehicle will stick with the Lamborghini Lanzador nameplate when it enters production in the second half of this decade.

Speaking to select Australian media last week, Winkelmann said Lamborghini always aims to “maintain” nameplates in the transition from concept to production guise.

“When we had the concept car we mandated to maintain the name, and so my strong request was to have this car, also then when it’s coming into production, as Lanzador,” he said.

“It’s an easy issue because the name is known … it’s a consistent name because it’s a fighting bull, it has a story, it has a nice sound, it’s globally understandable and therefore we will maintain the name also when the production car is readying.”

Lamborghinis have long been named after famous fighting bulls, so much so it’s become an integral part of the brand’s Raging Bull identity, with every non-numerical model nameplate to date – save for Countach – being the name of a specific fighting bull or famous breed.

No further details of the Lanzador have been released since its debut at Monterey Car Week in August last year, and while Winkelmann was reluctant to share any more during the media session, he did let slip a priority for the project was “to prove that electric cars can be as emotional as the internal combustion engine”.

Lamborghini has been far more reserved in its assessment of the EV scene as an increasing number of high-end brands commit to an all-electric future, instead focusing on the hybridisation of its portfolio which has so far yielded the new Lamborghini Revuelto PHEV hypercar and will soon provide a plug-in hybrid Urus and Huracan successor.

The Raging Bull delivered 10,112 vehicles in 2023 – an all-time record – which Winkelman chalked up to a combination of an ever-strengthening fanbase, the growing number of young millionaires (and billionaires) and its hybridisation efforts.

“We always said we don’t need to or don’t want to be the first ones [to electrify] but we have to be the best ones when we get there and we have to be there when the market is ready,” he said.

“So for the hybridisation this is valid, because we have the proof of it, so we don’t fear what is coming next, and on the full-electric cars we always said we want to start first with the ‘daily useable’ cars.”

This ‘proof’ is seen with the flagship Revuelto – the first PHEV Lamborghini – being sold out until late 2026, despite being hundreds of thousands of dollars more expensive than its Aventador predecessor at $987,000 plus on-road costs.

As for the ‘daily useable’ cars, the Urus is comfortably the best-selling Lamborghini model to date, owing to it being an SUV, but it’s an outlier in a portfolio of supercars.

This is why the Lanzador will blur the lines between the Urus and the two-seaters with a 2+2 layout, coupe-esque silhouette and crossover levels of ground clearance.

The ‘fourth model’ is being pitched by its creators as an ‘Ultra GT’ packing more than 1000kW of power and a targeted cruising range of 480km from a single charge.

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