Lavish 2025 Ford F-150 Platinum inbound

Ford Australia is preparing to bolster its local F-150 ranks with a pair of new variants aimed at the top end of the full-sized ute market.

Going by freshly published ADR documents, the 2025 Ford F-150 Platinum SWB and LWB will arrive Down Under later in the year, almost certainly as part of the F-150’s long-overdue mid-life update, expanding the local portfolio from four variants to six.

The Platinum trim’s arrival Down Under will also provide Ford with a direct rival for the new Toyota Tundra Platinum that arrived just this month priced from $172,990 plus on-road costs.

With the existing Lariat retailing from $139,950 plus costs, it would be reasonable to expect the F-150 Platinum to undercut its rival on price, but that hypothetical advantage all depends on how much the incoming facelift adds to the bottom line.

If you missed our coverage, the updated model debuted way back in 2023 with revised exterior and interior designs, more tech – a 12-inch digital instrument cluster, 12-inch SYNC4 infotainment system, Ford Stolen Vehicle Services – and a clever new dual-action tailgate.

No changes have been made to the familiar 298kW/678Nm twin-turbocharged 3.5-litre V6 petrol engine or the 10-speed automatic transmission it operates through – the same powertrain listed for the Platinums in the homologation data seen by carsales.

Headline equipment on the F-150 Platinum stateside includes 20-inch alloy wheels, full LED exterior lighting (tub included), the aforementioned 12-inch displays, a 360-degree camera, heated and ventilated bucket front seats, leather upholstery, a B&O Unleashed sound system, a head-up display, ambient lighting, power-adjustable pedals with memory, wireless charging pad, adaptive cruise control and remote tailgate release to name but a few.

Both Platinum variants retain their stablemates’ 4500kg braked towing capacity – the main draw card of a full-sized truck – and dual-range transfer case, meaning they shouldn’t be any less-capable than the Lariats or XLTs.

Pricing and local specifications of the updated 2025 Ford F-150 will be announced closer to its release in the new financial year, though it’d be safe to assume the new Platinums will start well north of $150,000, if not closer to the $160,000 mark.

Ford Australia said it had “no news to share at this stage regarding changes to the F-150 line-up”, though executives have previously spoken candidly about wanting to expand the range pending the success of the right-hand drive conversion program managed by RMA Automotive.

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