
Mazda is considering a more rugged, off-road-focused version of its next-generation CX-5, with a senior engineer confirming the brand is closely monitoring customer feedback before committing to a tougher variant.

The Subaru Forester Wilderness and Hyundai Tucson XRT may be about to face a new rival, with a senior Mazda engineer signalling the Japanese brand is watching the market closely to gauge demand for a tougher, more adventure-ready version of its popular CX-5.
Koichiro Yamaguchi, Program Manager for the new 2026 Mazda CX-5, stopped short of confirming any off-road variant is in development, but left the door firmly open when quizzed about the prospect of a lifted, all-terrain CX-5 to take on the rugged sub-variants gaining serious traction in the Australian and North American new car markets.
"We don't have such offerings currently," Yamaguchi admitted, but stated that customer feedback to change that.
"I like to monitor the customer feedback really carefully," he added.
He confirmed that Mazda is actively soliciting input to help shape the future direction of a possible rock-hopping CX-5, asking: "What are the options we need?”



If customer appetite is strong enough to move the needle at Mazda HQ in Hiroshima, the recipe for a CX-5 off-road variant is well established.
A suspension lift of 10 or 20mm would be the centrepiece, pushing ground clearance from 200mm in the upcoming 2026 Mazda CX-5 to 220mm – genuine light off-road territory.
It would give the CX-5 the commanding road presence that buyers of the Forester Wilderness have responded enthusiastically to and paired with a set of all-terrain rubber — Yokohama Geolanders perhaps – and the CX-5 would arrive at the trailhead looking every bit the part.
“We would like to hear from you and would like to listen to the feedback from the market,” stated Yamaguchi.
Other extras for a rugged CX-5 could include modest underbody protection in the form of bash plates, shielding the engine, transmission and fuel tank on rocky or rutted tracks.


Blacked-out exterior trim, chunky roof rails, and contrast stitching inside would round out the visual package, drawing a clear line between the standard CX-5 range and the tough new variant.
Then there's the question of what to call it.
Mazda's own naming history leans clean and understated, think Akera, Astina, Atenza. So would an off-road sub-brand be a Japanese term or something punchier aimed at English-speaking markets?
The Mazda CX-5 Ruji has a nice ring, the Japanese term for ‘flow path’, while western markets are more likely to warm to the Mazda CX-5 Traverse or CX-5 Tourer X.
If Mazda does pull the trigger on a Subaru Forester Wildness-fighting CX-5, the AWD foundation is already there according to Yamaguchi.
When pressed on whether a dedicated off-wheel trim is on the cards, the CX-5 program boss acknowledged the gap but pointed to meaningful behind-the-scenes upgrades to the new CX-5's all-wheel-drive system as evidence the platform is more capable than it might appear.

"In terms of the actual trim, we don't have off-road trim, but we actually elevated the capability of the AWD really much," he said via an interpreter.
The Japanese Mazda exec detailed improvements to the front differential coupling and confirmed that torque delivery to the rear wheels has been increased over the outgoing model.
He added "… we have more minute control in the various parameters," noting the enhanced "capability and improved performance" of the AWD system translates to a more confident off-road driving experience.
An off-road variant wouldn't need to be a hardcore rock crawler like Nissan’s Warrior sub-brand.
In the same vein of the Forester Wilderness or Tucson XRT, it would be aimed squarely at the weekend adventurer: someone who wants to reach a remote campsite, tow a small trailer down a fire trail, or simply feel more confident when the bitumen runs out.
Whether that engineering groundwork eventually underpins a Wilderness-style Mazda CX-5 variant will depend largely on what customers tell Mazda they want.
If the feedback is loud enough, Hiroshima may well be listening.
And given Mazda execs are notoriously cagey when discussing future product, Yamaguchi-san’s openness to talk about a mud-slinging CX-5 suggests it could be more than just a flight of fancy.
Digital images created with AI assistance