Mazda ups CX-5 production
Strong demand for new full-SKYACTIV SUV drives 20 per cent production increaseMazda Motor Corporation is flexing its production muscles to answer unexpectedly high global demand for its new CX-5 mid-sized SUV.
The new model, which went on sale in Australia in March this year, will now also be produced at the company’s Ujina Plant No. 1, in parallel with the existing production line at Ujina Plant No. 2.
The increase follows strong demand in the Japanese home market, where CX-5 sales of 24,000 more than double the annual target in less than four months, while in Russia – Mazda’s largest European market – a sales figure of 10,000 vehicles is already approaching the annual target. The annual global target for 2012 has been upgraded from 160,000 to 190,000 vehicles.
Mazda representative director and chairman of the board, president and CEO, Takashi Yamanouchi said: “This production capacity increase for the CX-5 demonstrates that we are working hard to deliver the vehicle to waiting customers as early as we possibly can. It will also help establish a flexible production system that enables us to produce new-generation SKYACTIV products at Ujina Plant No.1.”
The CX-5, which is the first Mazda model to fully utilise the new SKYACTIV technology, is also performing strongly in Australia, where VFACTS has recorded 6557 sales of the SUV since it went on sale less than four months ago. June sales figures rate it as the biggest-selling SUV in its segment for the month, ahead of Toyota RAV4, Nissan X-Trail, Subaru Forester and Holden Captiva.
Read the latest news and reviews on your mobile, iPhone or PDA at carsales' mobile site...
Please see our Editorial Guidelines & Code of Ethics (including for more information about sponsored content and paid events). The information published on this website is of a general nature only and doesn’t consider your particular circumstances or needs.
